#Japan #Shinjuku #MOMENTUM #Town Life #HYTRA DASHBOARD

Town Life Corporation's Commitment to Digital Advertising Integrity

In a recent interview published by Momentum Corporation, a leading provider of ad verification services in Japan, the focus was on the innovative practices undertaken by Town Life Corporation. Town Life, based in Shinjuku, Tokyo, operates a matching platform connecting consumers with clients in various living-related fields. The interview highlighted their integration of the HYTRA DASHBOARD's Web Unsafe List, aimed at fostering effective and responsible advertising alignment with the Ministry of Internal Affairs and Communications' guidelines for digital advertising.

Background on Digital Advertising Guidelines

The Ministry of Internal Affairs and Communications introduced critical guidelines on June 9, 2025, stressing the necessity of ad verification measures for enterprises. This initiative encourages organizations to maintain the integrity and impact of their digital advertising efforts. Given Town Life's sector role, the company recognized the importance of using the HYTRA DASHBOARD service to enhance its advertising operations and published results on its website.

Integration of HYTRA DASHBOARD

During the interview, representatives from Town Life disclosed that their adoption of the HYTRA DASHBOARD has significantly streamlined their risk management processes. Many steps previously handled manually are now automated, helping mitigate risks without increased labor. This automation has not only improved operational efficiency but also built stronger in-house expertise through the shared insights from the ad verification specialists at Momentum. Moreover, by lowering risks, Town Life has been able to explore additional advertising budgets and launch new media channels more freely.

Future Vision and Commitment

Looking ahead, Town Life is determined to deepen its commitment to digital advertising risk management. The company plans to continuously enhance its detection and response accuracy through collaborations with external partners as needed. Furthermore, they aim to publicly share their practices to promote overall industry integrity, demonstrating leadership within the digital advertising space.

What is HYTRA DASHBOARD Web Unsafe List?

The HYTRA DASHBOARD Web Unsafe List is a comprehensive domain list for display advertising that identifies sites deemed unsuitable for ad placement. With approximately 100 million URLs processed daily using proprietary evaluation standards, Momentum identifies domains with a high risk of brand degradation and frequent ad fraud occurrences. The service stands out for its meticulous double-checking process, combining machine assessments with manual reviews to ensure accuracy and a robust listing.

Overview of Town Life Corporation

Town Life Corporation was established in September 2003 and operates a platform that connects consumers and clients in various living areas, including the primary sector of custom-built houses, renovations, and vacant house utilization. With a specialized team responsible for advertising submissions, content reviews, and performance evaluations, the company actively implements measures against digital advertising risks and strives to eliminate exaggerated claims.

Company Information:

• - Company Name: Town Life Corporation
• - CEO: Ryuuichi Sasazawa
• - Headquarters: 40th Floor, Tokyo Opera City Tower, 3-20-2 Nishi-Shinjuku, Shinjuku, Tokyo,
• - Establishment: September 2003
• - Capital: 20,000,000 yen
• - Website: Town Life Corporation

Overview of Momentum Corporation

Momentum Corporation was founded with the mission to eliminate worthless advertising and stands as Japan's first ad verification service provider. They develop sophisticated and comprehensive ad verification solutions, promoting a healthier internet advertising ecosystem. By contributing to the integrity of the online advertising environment, Momentum aids all stakeholders in achieving sustainable growth while reducing the costs and resources associated with risk management in digital marketing.

For more insights, check out this comprehensive interview: Interview with Town Life Corporation