#Japan #Skincare #SHIRO #Rawan Buki #Ashoro

Explore the Latest Offerings from SHIRO: Rawan Buki Skincare Line

SHIRO, a renowned Japanese cosmetics brand, has just announced the launch of two new skincare products featuring the exceptional plant, Rawan Buki. This unique plant sourced from the lush landscapes of Ashoro Town, Hokkaido, grows to impressive sizes and is celebrated for its hydrating properties. The two products making their debut are the "Rawan Buki Cleansing Cream" and the limited edition "Rawan Buki Face Wash 2025".

Rawan Buki: A Treasure from Hokkaido

Rawan Buki, often referred to as the "giant coltsfoot," is a rare species that thrives solely in Hokkaido's Ashoro region. Known for its substantial stalks, often reaching heights of over 3 meters, the plant absorbs an abundance of nutrients and moisture from the rich soil, making it an invaluable component in SHIRO's sensitive skincare line. The philosophy behind SHIRO's creation, dating back to its predecessor Laurel, centers around the concept of "Simply Simple." This approach emphasizes utilizing the natural powers of Rawan Buki, where the juice from its thick stalks is extracted without the addition of unnecessary ingredients.

Introducing Two New SKincare Essentials

The Rawan Buki Cleansing Cream, a rich, velvety formula packed with Rawan Buki juice, is skillfully designed to gently remove makeup and impurities while being incredibly kind to sensitive skin. It promises a luxurious cleansing experience, leaving the skin feeling soft and rejuvenated after each use.

On the other hand, the Rawan Buki Face Wash 2025 presents a new BIG size, emphasizing longevity and frequent usage. Infused with the nourishing juice of Rawan Buki, this foaming cleanser effectively eliminates excess oil and dirt while maintaining the skin's natural moisture, making it perfect for everyday use.

Both of these new products are infused with the rich nutrients found in Rawan Buki, promising to soothe and care for even the most sensitive skin types. The unique green fragrance adds a refreshing touch to your daily skincare routine.

Launch Schedule

• - Rawan Buki Cleansing Cream will be available from September 18, 2025, through SHIRO's online store and physical retail locations.
• - The Rawan Buki Face Wash 2025 will be available in early October 2025, with an exclusive pre-reservation option for SHIRO members through the FAST RESERVE program.

Check SHIRO's online store for the latest updates and availability.

Behind the Brand: The Journey of Rawan Buki

The farmers at Toba Farm in Ashoro Town are integral partners of SHIRO, cultivating Rawan Buki with an unwavering commitment to quality. Unfortunately, climate change has impacted the harvest yield, with significant fluctuations over the past few years. However, with a profound love for cultivating this extraordinary plant, the Toba family is adapting their farming practices to continue nurturing Rawan Buki.

Recently, a unique collaboration emerged with the Ashoro Town Office, expanding the sourcing of Rawan Buki. Both the Toba Farm and the Ashoro Town Office provide richly bred Rawan Buki, infused with nutrients from the earth, ensuring their products are always available.

SHIRO remains dedicated to selecting natural materials thoughtfully, embracing the challenges presented by the environment. Their ongoing commitment to sustainable practices will ensure that Rawan Buki remains a staple in their line of skincare products, bringing the best of nature to consumers.

Experience the Power of Nature for Your Skin

By incorporating the newfound Rawan Buki Cleansing Cream and the Rawan Buki Face Wash 2025 into your skincare routine, you’re inviting the innate power of this incredible plant into your daily life. With SHIRO's dedication to simplicity and quality, you can enjoy a skincare experience that not only enhances your skin's health but also supports sustainable agricultural practices.

Stay tuned for these fabulous new products from SHIRO, and immerse your skin in the enriching sensations of Hokkaido's Rawan Buki!