QVC Unveils Exciting New Beauty and Wellness Brands for 2026

QVC Expands Its Horizons in Beauty and Wellness

In a strategic move to enhance its offerings, QVC®, the pioneer in live social shopping, has announced the introduction of several new beauty and wellness brands for 2026. This is part of their dedicated effort to prioritize these sectors and provide customers with innovative products that enable them to look and feel their best. Rosalia Bucaro Polizzi, Chief Merchandising Officer at QVC, emphasized that as the company progresses into the new year, the focus on beauty—both internal and external—and wellness is more critical than ever.

QVC is set to welcome a blend of new and established brands, enriching their product roster across diverse categories such as haircare, skincare, wellness tools, supplements, and beyond. Among the notable newcomers joining the QVC family are K18, Make Time Wellness, Karma, and Medicine Mama. Established favorites like Dyson, TATCHA, Peter Thomas Roth, Dr. Kellyann, Ancient Nutrition, 8Greens, VitaHustle, Pop Sonic, and Vitamix will also see new additions in product lines this year, enhancing the shopping experience through exclusive value bundles offered by QVC.

One highlight includes the arrival of K18, known for its biomimetic science-first approach towards haircare. In January, the brand had its much-anticipated debut on QVC, offering exclusive deals and bundles available across various platforms including TikTok Shop and QVC.com. Suveen Sahib, CEO and Co-Founder of K18, explained the brand’s innovative ethos: "As our hair changes with age, it's biology changes too. It carries a lifetime of color, heat, stress, and time. K18 was created with an understanding of that biology, producing products that harmonize with hair rather than against it. Our aim is to deliver lasting solutions with fewer steps and products, ensuring great value over time."

In addition to fresh brand introductions, QVC is enhancing its engagement strategies. The QVC+ streaming service will launch a vibrant lineup of shows specifically dedicated to beauty and wellness brands. These programs will feature hands-on demonstrations and invaluable tips from industry experts, ensuring that customers are well-informed and inspired to explore their offerings extensively.

Shoppers can look forward to more extensive information about QVC’s beauty and wellness lines as the year progresses, with further brand additions, product launches, and exclusive bundles anticipated throughout 2026.

QVC has established itself as a leader in the retail landscape, empowering shoppers with knowledge while providing an engaging shopping experience. With its ever-evolving collection of leading brands and innovative products ranging from fashion and electronics to beauty and home goods, QVC connects shoppers with intriguing stories and a high standard of customer service.

Operating on a global scale, QVC reaches over 200 million homes through 13 distinct television channels, alongside a significant online presence. This includes platforms such as Facebook, TikTok, YouTube, and various digital streaming services. Founded in 1986 in West Chester, Pennsylvania, QVC has expanded its retail operations into the U.K., Germany, Japan, and Italy, maintaining its status as a Fortune 500 company. For those interested in discovering more about QVC, their website provides comprehensive information.

Overall, QVC’s commitment to enhancing its beauty and wellness categories with new brands signifies a promising year ahead for shoppers seeking innovative products designed to enrich their lives. With an emphasis on both the aesthetic and the wellness aspects of their offerings, QVC sets a vibrant stage for beauty enthusiasts and health-conscious customers alike as they navigate their 2026 shopping experiences.