Curio Wellness Elevates Matt O'Neal to Regional President for the Midwest

Curio Wellness Announces Matt O'Neal as Midwest Regional President

TOWSON, Md., Jan. 6, 2026 /PRNewswire/ -- Curio Wellness, a prominent name in the vertically integrated cannabis sector, has recently appointed Matt O'Neal as the Regional President for the Midwest. This newly created role is pivotal for bolstering Curio's geographic leadership, enhancing wholesale collaborations, and driving revenue growth in key Midwestern markets.

In his new position, O'Neal will oversee all sales operations in the Midwest region, taking full responsibility for commercial performance as well as maintaining and developing wholesale partnerships. This appointment aligns with Curio Wellness’s strategy to adopt a market-centric leadership model that encourages regional executives to foster local relationships, make swift decisions, and strengthen customer connections.

Brad Friedlander, Chief Operating Officer of Curio Wellness, expressed confidence in O'Neal's capabilities: "Matt is a proven market builder and leader. His track record in Missouri showcases his ability to navigate complex wholesale frameworks, build trust with partners, and spearhead high-performing teams. His disciplined mindset will be essential for expanding revenue and building trust in the Midwest."

O'Neal’s promotion is a recognition of his significant contributions to Curio’s establishment and growth in Missouri, where he successfully achieved impressive commercial results while fostering long-lasting wholesale partnerships. His leadership style is a blend of strategic insight with practical execution, enabling Curio to adapt to changing market dynamics and partner expectations effectively.

"I'm focused on market ownership," O'Neal stated. "By integrating our wholesale strategies with operations and execution at a regional level, we are better equipped to meet our partners' needs and enhance our market share. I'm looking forward to leading the Midwest and creating sustainable value for our customers and Curio."

Reporting to Friedlander, O'Neal will play a crucial role in ensuring that Curio's sales organization aligns closely with its wholesale operations. Additionally, Curio Wellness is in search of a Regional President for the Mid-Atlantic, based in Maryland, further emphasizing its commitment to regional leadership as it scales its operations.

About Curio Wellness

Curio Wellness stands out as an industry leader, committed to improving the wellbeing of patients and consumers through science and innovation. As a vertically integrated cannabis company, Curio keeps expanding its national presence, delivering high-quality products alongside superior retail experiences. To explore more about Curio and its offerings, visit curiowellness.com.