#Japan #Tokyo #LIVE BOARD #DOOH #Hakuhodo DY ONE

Upcoming Webinar on Innovative Advertising Strategies

LIVE BOARD, based in Shibuya, Tokyo, is excited to announce a co-hosted webinar with Hakuhodo DY ONE, scheduled for January 27, 2026. The session, titled "New Advertising Strategies Realized through Digital Advertising × DOOH - Expanding Reach and Maximizing Results with Data-Driven DOOH," aims to shed light on the evolving landscape of digital marketing and out-of-home advertising (OOH).

Overview of the Webinar

The realm of digital marketing has undergone tremendous evolution, allowing for precise targeting and advanced performance measurement. Despite this, as optimization progresses, personalized information dissemination increasingly dominates social media and the internet, limiting the breadth of user exposure to information. While it has become easier to approach those in the 'consideration' phase of a purchase, reaching potential future customers ('prospects') and those with limited digital touchpoints ('latent layers') has become more challenging.

Moreover, with growing privacy concerns, maintaining and enhancing reach quality using traditional methods has proven increasingly difficult. This marks a critical need for new reach strategies that complement digital efforts, focusing on attracting higher quality attention.

In light of these changes, there is rising anticipation for DOOH (Digital Out-of-Home) advertising, which creates a strong attention in physical spaces. It offers a more natural approach to engaging with prospective customers and latent layers that are difficult to reach via traditional digital ads. DOOH is also a clear medium that prioritizes brand safety, evolving into a 'data-driven medium' capable of impression-based measurement and programmatic delivery akin to digital advertising.

This seminar features LIVE BOARD, the first company in Japan to provide impression-based programmatic OOH advertising, and Hakuhodo DY ONE, renowned for its extensive experience in integrated marketing support. The session intends to showcase a next-generation advertising strategy that seamlessly combines digital advertising and DOOH. Attendees will receive practical know-how that can be applied immediately, ranging from the latest DOOH delivery functions and measurement methods to strategies for integrating it with digital advertising and success stories linking to weather, time, and location-based programmatic delivery.

Who Should Attend?

• - Marketing managers and staff seeking to expand reach through existing digital initiatives or explore new advertising channels.
• - Those wishing to efficiently understand the latest applications of DOOH.
• - Anyone looking to gain insights into programmatic operations and effectiveness measurement.

Featured Speakers

• - Yuji Hata, Media Strategic Planner, Hakuhodo DY ONE
• - Yui Maruyama, Head of DOOH Promotion Department, Hakuhodo DY ONE
• - Eri Kawase, Client Services Manager, LIVE BOARD

Registration Details

To participate, please fill out the necessary information using the link provided below:

• - Registration Form

Date: January 27, 2026 (Tuesday) from 14:00 to 15:00
Registration Deadline: January 23, 2026 (Friday) at 13:00
Participation Method: Further guidance will be emailed to registered participants by the day before the event.
Fee: Free

About Hakuhodo DY ONE

Hakuhodo DY ONE leverages its expertise gained since the inception of internet advertising to offer comprehensive digital marketing services. Its strengths lie in strategic planning, creativity, advanced operational and technical capabilities, and robust relationships with media organizations and platforms. The agency aims to be an unparalleled business partner to clients, fostering continuous growth and enhancing corporate value.

Company Name: Hakuhodo DY ONE
Location: Akasaka Biz Tower, 5-3-1 Akasaka, Minato-ku, Tokyo
Established: April 1, 2024

About LIVE BOARD

LIVE BOARD operates a unique digital OOH advertising network, focusing on data-driven targeting and effectiveness testing. It pioneered impression-based advertising in the OOH sector, offering real-time advertising solutions that adapt to shifts in human flow, ensuring accurate exposure measurement. The company combines its extensive network of digital OOH venues across Japan with massive data sets to enable targeted campaigns, previously challenging in traditional OOH advertising.

Company Name: LIVE BOARD
Location: 7th Floor, Daiwa Aoyama Building, 3-1-30 Jingumae, Shibuya, Tokyo
Established: February 1, 2019

For more information, visit LIVE BOARD's official website at LIVE BOARD.