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Exploring the Rise of Herbal Tea Consumption in Japan

In an intriguing survey conducted by Japan Green Tea Center Co., Ltd., located in Shibuya, Tokyo, various insights were gathered regarding the trends surrounding herbal tea consumption among individuals aged 20 to 59. The results demonstrate a notable preference for herbal tea, particularly when it comes to its convenience and relaxing qualities.

Survey Overview

The survey engaged more than a few hundred participants, diving into their drinking habits of various tea types, particularly focusing on herbal tea. According to the findings, a remarkable 64.9% of those surveyed indicated they prefer tea bags for their herbal tea. This result showcases the clear preference for the convenience and simplicity that tea bags offer, especially for those seeking easy options for consumption.

One reason for the popularity of herbal tea in its bagged form is due to its non-caffeinated nature. Consequently, consumers find it appealing to enjoy herbal tea during downtime when they wish to unwind and relax. It’s easy to prepare — just add hot water, and you're set!

Drinking Occasions and Preferences

When it comes to the specific occasions for drinking herbal tea, the survey asked participants about their habits. The results revealed that 29.9% of respondents enjoy it most while they are looking to relax. Following that, 28.9% chose herbal tea during snack times, and 26.0% of participants drink it to refresh themselves.

The findings align with the known benefits of herbal teas, such as aiding relaxation, especially in the evening or during moments of brief respite. Additionally, those opting for blended varieties, containing sweet notes from herbs such as licorice or stevia leaves, often enjoy these beverages as a sweet treat alongside their snacks.

Desired Effects of Herbal Tea

When questioned about their perceptions of herbal tea, respondents overwhelmingly mentioned enjoying the beneficial effects of drinking it, with 44.5% affirming they associate it with health benefits. Moreover, among those who consumed herbal tea in the last three months, 43.6% mentioned drinking it for relaxation, while 39.3% enjoyed it for its aroma. This illustrates that the experience of drinking herbal tea goes beyond mere taste; it is deeply tied to sensory enjoyment and well-being.

Recommended Brands: Pompadour

As revealed in the survey, a significant number of people actively seek herbal teas to fulfill specific needs. For those who appreciate both taste and aroma, we recommend exploring Pompadour, a renowned brand established in Germany in 1882, specializing exclusively in herbal teas since 1913.

Pompadour sources high-quality herbs and fruits, resulting in a range of products beloved worldwide. Currently, they offer over 20 varieties, including the delightful “Fruits of the World”, designed for those looking for natural sweetness and refreshing taste, and the unique cold-brew teas ideal for warm days.

To fully enhance your relaxation time, consider the chamomile flowers from Pompadour — perfect for unwinding before bed — or the gentle sweetness of “Fruits of the World” for snack time. Supermarkets, specialty import stores, and the official online shop Tea Boutique provide easy access to these herbal delights.

Conclusion

As the results of this survey indicate, herbal tea has become a vital part of many individuals’ routines, either as a relaxing evening ritual or a flavorful accompaniment to snacks. Embrace the myriad benefits of herbal tea and indulge in the fragrant aromas and soothing effects they bring to your daily life. Explore the diverse offerings of Pompadour and find your favorite blend today!

For more information, visit Japan Green Tea Center and consider purchasing from their online store, Tea Boutique.