#Japan #Tokyo #DIGITALIO #EC Navi #sweat stain

Understanding Sweat Stains: A Study of 300 Consumers

With rising temperatures and humidity levels, sweat stains become an unavoidable issue for many individuals during the warmer months. Not only do they pose a problem in terms of appearance, but they can also lead to concerns about odor and the judgment of others, adding further psychological stress. In this context, DIGITALIO, a group company of CARTA HOLDINGS specializing in marketing solutions, conducted a survey to gain a clearer understanding of consumer attitudes towards sweat stains and the measures they are taking to combat this common problem.

Survey Background

The survey was conducted among 300 general consumers across Japan who have shown concern for sweat stains. The primary aim was to unearth the realities regarding their worries and the strategies they employ for managing sweat stains, ultimately providing tips for a more comfortable summer experience.

Key Findings

The survey revealed several critical insights:

• - Concerned Body Part: A startling 73.7% of participants stated that armpits are the part of their body of most concern regarding sweat stains.
• - Clothing Color: Gray clothing was highlighted as the most troubling color, with 43.3% of respondents expressing anxiety about it.
• - Main Worries: While 30.7% of individuals were primarily concerned about odor, only 17.3% were troubled by the visible stain itself.
• - Countermeasures: The most popular solution was using deodorants, cited by 43.0% of participants, though around 27.7% reported not using any specific measures.
• - Desired Features: Regarding functional innerwear, a high level of dryness and comfort was regarded as crucial by 22.0% of participants.
• - Dissatisfaction: The most common complaint was that sweat stains still appeared despite taking preventive measures (17.3%).
• - Fashion Limitations: 21.3% of individuals stated they've refrained from wearing certain clothes due to sweat stains, while 40.3% yearn for deodorants with longer-lasting effects.

Detailed Insights

When asked about specific body parts of concern, the overwhelming majority pinpointed armpits, indicating that a significant portion of the population feels self-conscious about this area. Following that, the back (38.3%) and neck (34.3%) were also mentioned, showing a trend towards upper body regions for sweat stain worries.
Colors also played a significant role in consumer concerns; with gray being the leading worry followed by a general anxiety about any color, and whites coming in third place.

Participants shared scenarios inducing concern regarding sweat stains, with many feeling most conscious during public transport (36.0%). This reflects the social anxiety tied to public appearance. Many experience constant worry, indicating it is not restricted to particular scenarios.

In addressing how individuals tackle the problem, 43.0% employ deodorants, with a notable 27.7% admitting they take no specific action. Among others, choosing clothes that mask sweat stains and regular wiping were common everyday strategies.

The survey also sought to understand what features consumers prioritize in innerwear aimed at mitigating sweat stains. A majority are looking for high moisture-wicking capabilities, showcasing a strong demand for comfort post-sweating.

Participants voiced their most significant frustration, as over 17% felt that their preventive efforts often fail to yield results. Many revel in the simplicity of not having to tackle the issue at all, highlighting a significant number of respondents' indifference towards maintaining strict measures.

Moreover, the emotional toll of worrying about sweat stains impacted fashion choices, with many feeling constricted, showing a significant link between personal style and sweat stain concerns. Conversely, a large portion of respondents, roughly 34.3%, reported feeling no limitations influenced by sweat stains.

When asked about ideal products to aid in the prevention of sweat stains, desires were predominantly centered around long-lasting deodorants and incredibly comfortable innerwear which could be forgotten during wear. This indicates a clear consumer trend towards products that offer extended effectiveness and supreme comfort.

Lastly, when discussing what compromises consumers are willing to make for better functionality, many believe a simpler design of clothing (33.0% of respondents) would be a suitable trade-off. There seems to be readiness to accept slightly higher prices for advanced features, revealing a strong preference for quality.

Conclusion

The survey conducted by DIGITALIO has illuminated immense concerns associated with sweat stains, allowing for a better understanding of consumer prioritization. With a significant yearning for effective products, and a willingness to compromise on aspects like design and cost, manufacturers may want to take heed of these consumer insights to develop solutions that cater to these needs effectively.

For more insights and product comparisons, visit EC Navi.

About DIGITALIO

DIGITALIO aims to advance society by creating and providing services centered around digital solutions. Their diverse offerings span various sectors such as media, retail, and healthcare, striving to address societal challenges with innovative product development.