#Japan #Tokyo #YOMIKO #YouTube Works #明電舎

YOMIKO's Prestigious Silver Award

YOMIKO, a prominent advertising agency based in Tokyo, has announced that its campaign has received the Silver Award in the Best Brand Fandom category at the prestigious YouTube Works Awards Japan 2026, hosted by Google. This award highlights the power of effective branding and consumer engagement through digital platforms.

Campaign Overview

The awarded project, titled "明電舎Pixel Singer Project," was created in collaboration with the client, 株式会社明電舎, and the production company 太陽企画株式会社. The campaign brilliantly utilized YouTube as an official brand channel, fostering continuous interaction with consumers and establishing a strong sense of brand fandom. This kind of engagement is crucial in today’s market, as it not only strengthens customer relationships but also contributes to lasting brand loyalty.

The Creative Team

The success of this campaign can be attributed to the exceptional talent of its creative team:

• - Naomune Takahashi: Creative Director, Planner, Copywriter, Film Director, and Lyricist/Composer
• - Sun Kwan: Art Director

These creative minds worked tirelessly to ensure that the project resonated with the audience and effectively conveyed the brand’s message.

Additionally, the business producer, Motohiko Miura, from the Media Business Production Bureau, played a key role in guiding the project to success.

About YouTube Works Awards Japan

The YouTube Works Awards is a prestigious advertising competition initiated by Google in 2017 in the UK. It aims to recognize the highest performing video advertisements on YouTube. The awards are held globally, with juries composed of top advertising creatives, clients, and YouTube creators who evaluate submissions from diverse perspectives. This year, the awards for 2026 were announced on May 29, included multiple categories, and crowned eight different winners.

YOMIKO: Beyond Traditional Advertising

YOMIKO is more than just an advertising agency; it extends its expertise into various consulting areas, including digital marketing and business solutions for distribution and sales. The agency is also deeply committed to addressing social issues through community-driven initiatives, which it terms "コミュニティクリエイション®" (Community Creation) and the "CIVIC PRIDE®" index. These efforts aim to visualize and enhance community pride and attachment, showing YOMIKO’s dedication to sustainable urban development.

With a vision to continue challenging the norms of business and societal growth, YOMIKO aims to be a "GAME CHANGE PARTNER," driving innovation and sustainable change.

For more information, visit YOMIKO's official website.