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NIVEA MEN's Active Age One-Step Care: Revolutionizing Men's Skincare

NIVEA Kao Corporation, headed by President Masaya Iwasaki, has made waves in the men's skincare market with the launch of Active Age One-Step Care, set to debut on November 8, 2025. This innovative product aims to simplify daily skincare regimens, providing men with an efficient solution that combines cleansing and skincare into a single step.

A Convenient Skincare Solution

Unlike traditional cleansing products, Active Age One-Step Care offers four essential care benefits in one wash. It caters to the growing demand for male grooming products while addressing the common concerns of men.

1. Removes excess oil and dirt effectively.
2. Hydrates the skin, preventing dryness.
3. Soothes the skin after shaving, providing a calming effect.
4. Reduces the appearance of fine lines caused by dryness.

These commands are particularly significant in a market where only 30% of men aged 15-69 have incorporated face care products such as toners and lotions into their daily routines, with many citing convenience as a barrier. In fact, 34% of respondents in a NIVEA Kao survey indicated they avoid such products due to them feeling cumbersome.

Why One-Step Care?

Active Age One-Step Care is designed for men who are hesitant to adopt comprehensive facial care routines. It breaks down barriers by integrating effective skincare into the familiar act of washing one’s face. Targeted towards men approaching their 40s, this product seeks to address the early signs of aging and offers preventive care without the hassle. It features a non-foaming, milky texture, ensuring easy application. To use, simply pump twice into your hands, apply to a wet face, and rinse off with water.

Key Ingredients for Optimal Skin

The formula contains hydrating ingredients such as Coenzyme Q10, glycerin, L-Cysteine, arginine, collagen, and butylene glycol. These components work synergistically to provide thorough cleansing while delivering moisture and nutrition to the skin — an essential requirement for many men looking to maintain a youthful appearance. Smooth and non-greasy, it absorbs effortlessly into the skin, offering a refreshing experience post-use.

Product Details

• - Launch Date: November 8, 2025
• - Available: Nationwide in Japan
• - Product Features:

- Preventative care targeted at 40s
- Seamless switch from regular facial cleansers
- One-step solution intertwining skincare and cleansing

• - Instructions: Wet your face, then apply the appropriate amount (roughly two pumps) to the entire face, and rinse off. For an even drier feeling, it can also be used without rinsing post-shave.

NIVEA MEN Active Age Product Line-Up

The Active Age series first launched in 2015 and has since claimed the title of cumulative sales leader in the men’s facial care market for nine consecutive years. It combines various products including lotions, balms, and creams, providing targeted solutions for aging skin. The line features:

• - NIVEA MEN Medicated Active Age Lotion XA
• - NIVEA MEN Medicated Active Age Balm XA
• - NIVEA MEN Medicated Active Age Cream XA

Each product aims to address specific skincare needs such as preventing dark spots, alleviating dryness, and boosting skin resilience. The series merges effectiveness with convenience, making it an ideal choice for men new to skincare.

Conclusion

NIVEA MEN’s Active Age One-Step Care sets the benchmark for simplifying skincare for men, offering a solution that marries convenience with efficacy. As more men acknowledge the importance of skin health, products like this ensure that maintaining a skincare routine is not only achievable but also seamless.

For further inquiries or product details, customers can reach out to the Kao Corporation helpline at 0120-165-699.