#Japan #Tokyo #TV Advertising #Panda #Chuo Office

The Unveiling of a Revolutionary Advertising Approach

In an exciting development for the advertising industry, PANDA Inc., a comprehensive advertising agency, and Chuo Office Inc., a provider of call center services, have joined forces to launch a unique performance-based TV commercial (TVCM) service. This new collaboration allows businesses to pay based on the results generated from their TV ads, effectively merging advertising with call center operations to provide a seamless, one-stop solution.

A New Business Model

The primary feature of this innovative offering is that companies will only incur costs based on actual inquiries received through their TV commercials. This performance-driven model encourages businesses to invest in TV advertising without the fear of hefty upfront costs, transforming traditional ad spending into a more manageable and understandable investment.

The service is designed to allow businesses to start on a smaller scale, focusing on limited airtime and targeted regions, thus lowering their financial risk while still promoting immediate inquiries and building long-term brand recognition and trust.

Key Advantages of the Service

This new collaboration brings numerous advantages:
1. Affordability and Flexibility: Similar to affiliate marketing, companies can adjust their TV ad budget according to the results they achieve.
2. Low-Risk Testing: Businesses can conduct preliminary tests on a smaller budget, concentrating on specific regions, times, and frequencies to minimize risks.
3. Dual Objectives: The service is built to achieve both customer inquiries and brand recognition simultaneously, thus maximizing the effectiveness of the ad spend.
4. Quick Implementation: Even companies lacking established call center operations can easily set up the required infrastructure within a short time frame.

Addressing Industry Challenges

As the advertising space becomes increasingly competitive with soaring online ad costs, many companies find themselves struggling to maintain profitability. The partnership between PANDA and Chuo Office presents a solution by creating a “new entry point” through TV advertising while ensuring that companies pay only for the results they obtain.

Moreover, traditional TV advertising is often perceived as high-risk due to its opaque costs and large investments, making companies hesitant to dive into it. With options to “start small” and gradually increase engagement based on tangible results, businesses can feel empowered to explore this medium. In addition, the service assists in nurturing brand trust through consistent television exposure while producing measurable results through direct phone inquiries.

How the Service Works

Businesses using this service will go through a straightforward process:
1. Broadcast the TVCM: The ads will prominently feature a telephone number, enticing viewers to make immediate calls.
2. Receiving Calls: Each inquiry will be tracked through a designated call number, allowing businesses to know which TVCM generated the call.
3. Immediate Response: The call center is prepared with manuals and protocols in place to handle inquiries as they come in.
4. Conversion to Sales: The goal is to turn inquiries into bookings or orders efficiently.

Cost Structure

• - Measurement of Performance: The performance will be gauged by counting each call received in response to the TVCM as a conversion (CV).
• - Payment Based on Results: The financial obligation is set based purely on the performance outcomes.
• - Deposit System: A prepayment deposit covers initial costs, with additional payments required for conversions exceeding the agreed amount.

Anticipated Use Cases

This innovative advertising model can suit a wide array of industries, including:

• - Recruitment (inquiries about applications and interviews)
• - Resale markets (inquiries about second-hand purchases)
• - Professional services (legal, financial consultations)
• - Healthcare clinics (inquiries and information requests)
• - Real estate (valuation and sale inquiries)
• - Education (information requests and trial class registrations)
• - High-value products (consultations and order placements)

FAQs

Q: How does the performance-based TVCM model work?
A: Unlike traditional TV advertising, where you pay merely for the airtime, this model ties costs directly to measurable outcomes like inquiries and applications.

Q: How is performance measured?
A: Each TVCM will display a unique phone number, and every call that comes through this number will be counted as a conversion.

Q: Can I choose specific broadcasting stations and regions?
A: Yes, businesses can select target areas that align with their audience and budget.

Getting Started with Performance-Based TVCM

Interested parties can kick-start their journey by reaching out to PANDA Inc. at the following email address with inquiries about their engagement with the performance-based TVCM model: [email protected].

Company Overviews

• - PANDA, Inc.:

- Location: Ebisu, Shibuya, Tokyo
- CEO: Kazuyoshi Watanabe

• - Chuo Office Inc.:

- Location: Nishi-Shinjuku, Tokyo
- CEO: Makoto Nakano

This unprecedented partnership is poised to revolutionize the advertising landscape, making TV advertising more accessible and efficient for businesses of all sizes.