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MyRegistry.com Unveils a Fresh, Humorous Approach to Holiday Gifting

As the holiday season approaches, MyRegistry.com is taking a bold step into the world of gift-giving with its new campaign titled "It's NOT the Thought That Counts." This initiative aims to challenge traditional gifting norms by emphasizing the importance of thoughtful gifting rather than merely the intention behind it.

A Comedic Twist on a Familiar Dilemma

For ages, the act of gifting has been marred by the requirement of politeness, leading many to smile politely at unwanted presents. This year, starting October 15, 2025, MyRegistry.com's new video series will roll out across various social media platforms and digital outlets, humorously uncovering the often awkward and embarrassing nature of receiving gifts that miss the mark. Scenes depicting scenarios like a bald man receiving a hair dryer or an Eskimo being gifted an ice maker will surely resonate with many, while also providing a chuckle at the absurdity of it all.

Nancy Lee, President of MyRegistry.com, expressed the campaign's intent: "We’re not aiming to eliminate surprises altogether—just the underwhelming ones. Gift Lists are not selfish. They truly help friends and family give meaningful gifts, minimizing stress and waste."

Reimaging Gift Lists as Thoughtful Tools

Gift registries have long served to elevate the gifting process during weddings and baby showers by making it easier for guests to choose gifts that recipients truly want. MyRegistry.com seeks to extend the joy and thoughtfulness of this system to all occasions, including holidays and birthdays. This approach encourages people to perceive Gift Lists as a considerate means of avoiding unwanted surprises, ultimately leading to a more rewarding gifting experience for everyone involved.

"We are committed to bringing joy back into the gift-giving experience—for both the giver and the receiver, along with benefiting our planet’s well-being," added Lee. This aligns with the alarming statistics surrounding gift returns during the holiday season, highlighting inefficiencies and waste in traditional gifting methods.

The Gifting Dilemma: By the Numbers

Recent studies reveal startling statistics about gifting trends:
- In 2024 alone, an estimated $148 billion worth of holiday merchandise was returned—approximately 16.9% of retail sales, according to the National Retail Federation.
- On average, 20.4% of holiday purchases are returned each year, contributing significantly to waste.
- Roughly 5 billion pounds of unwanted gifts contribute to landfill waste annually, a concerning statistic from Optoro’s 2023 Sustainability Report.
- Notably, 53% of Americans report receiving at least one unwanted gift during the holidays, a financial blunder that amounts to over $10 billion wasted.

With MyRegistry.com's innovative platform, users can easily compile items from any store around the globe into a single, cohesive registry. The seamless integration options allow for the combination of both personal preferences and existing store registries, ensuring gifts remain organized while retaining the unique perks that come with them.

About MyRegistry.com

MyRegistry.com stands as a leading innovator within the $400 billion gifting industry, reshaping how we perceive and practice gift-giving. The platform prioritizes user-driven experiences, making every special occasion—from weddings to holidays—more personal and thoughtful. By streamlining the gift-list process, MyRegistry.com successfully ensures each moment of giving is memorable and cherished.

Discover more about this refreshing take on gifting at MyRegistry.com and follow them on Instagram @myregistry for updates.

For media inquiries, please contact:
Adam Zucker
VP of Marketing
MyRegistry.com
Email: [email protected]
Phone: (201) 363-0045

This holiday season, embrace the joy of giving—and receiving—with MyRegistry.com’s humorous approach to what truly matters in gifting.