#Japan #Tokyo #Luxury Bags #toteluxe #Unicorn Corp

New Bag Category Launched!

On January 11, Unicorn Corporation, located in Katsushika, Tokyo, launched a crowdfunding project for its new brand "toteluxe" on the platform MAKUAKE. This innovative bag is designed to switch seamlessly between a tote and a backpack in just three seconds, providing support for adults in their daily lives. Limited-time discounts are available for early supporters until the end of February.

The Birth of a New Brand
Unicorn Corporation has analyzed market demands and trends, recognizing a gap in the market for high-quality bags that are both practical and stylish. While many 2-way and 3-way bags exist, most fail to maintain their shape whether used as a tote or backpack. The company realized that a truly high-quality and comfortable bag for everyday adult use was missing. Thus, the "toteluxe" brand was conceived as a solution to this issue, offering a new category of bags designed for both business and leisure.

Features of toteluxe
The toteluxe brand focuses on versatility and functionality. For example, during a busy commute, users can carry it as a tote to avoid inconvenience in crowded trains and quickly switch to a backpack for hands-free mobility. This bag excels in transitions, solving common problems faced by commuters, especially those who cycle to work. With an innovative mechanism, toteluxe allows users to easily switch between a tote and a backpack, ensuring a unique product that competitors cannot replicate.

Future Launch and Sales Strategy
Scheduled for general sales in April, toteluxe will be available through both physical stores and e-commerce platforms, including cross-border sales. Unicorn Corporation intends to announce specific sales channels in upcoming press releases and updates on their official website. The marketing strategy includes partnerships with television, magazines, and influencers on platforms like Instagram and X to establish a solid brand presence. Furthermore, they are actively seeking retail partners for toteluxe.

Product Specifications and Price
Totally blending the functionality of a business bag with the easy maneuverability of a backpack, toteluxe maintains an elegant appearance as a tote. Its design focuses on three essential roles: storage, easy access, and comfortable carrying. It features a special pocket with Velcro tape, accommodating laptops up to 13.3 inches, with the main compartment able to hold devices up to 16 inches. The bag stands independently and maintains its shape, making it suitable for daily commutes, business trips, and more.

• - Tentative Price: ¥23,500 (exclusive of tax)
• - Size: W420×H300×D130
• - Color: Black and Dark Navy
• - Capacity: 11L
• - Weight: Approximately 1095g
• - Material: Body: synthetic leather; Handle: cowhide
• - Country of Production: China

Future Prospects
The design of toteluxe extends beyond business use, appealing to customers engaged in sports, fitness, or daily school routines. As demand increases, Unicorn Corporation envisions developing and selling variations of the toteluxe brand, adapting materials and design for diverse markets. Collaboration with sports companies for custom designs is also a project they are considering.

Message from the CEO
"I want to leverage my experience from the sports industry to improve everyday life through this bag. Our sports bags are built on durability, lightness, operability, and balance—it’s time to bring these principles into daily use. Our vision for Unicorn Corporation is embodied in the creation of toteluxe, a product that offers a comfortable experience and fulfills a sense of quality, aiming to enrich daily life for consumers. It may be a small brand now, but I hope it becomes a cherished part of every customer’s routine."