Chili's Rolls Out the Radical 'Rita with Tiffani Thiessen to Celebrate '90s Nostalgia

Chili's Celebrates the '90s with the Radical 'Rita

Chili's® Grill & Bar, known for its popular margaritas, is stepping back in time to the vibrant '90s with a delicious new drink, the Radical 'Rita. This exciting addition to their menu is not only a twist on a classic cocktail but also a nostalgic tribute to a decade that many hold dear to their hearts. Available for just $6 throughout May, this eye-catching margarita aims to transport guests to a time filled with memorable TV shows and unforgettable music.

A Nostalgic Delight

The Radical 'Rita is crafted using high-quality Lunazul® Blanco Tequila, Monin® Dragonfruit syrup, a splash of Blue Curaçao, and house-made sour mix. Topped off with a lime wedge, this margarita truly encapsulates the vibrant spirit of the '90s. What makes the Radical 'Rita particularly special is its unique feature: it changes color when mixed with its specially designed '90s-themed swizzle stick. Guests are invited to swirl their drink to transform the vibrant hues of pink and blue into a striking purple cocktail.

Radical

Chili's has cleverly integrated pop culture into this drink by bringing in television icon Tiffani Thiessen. Known for her roles on popular shows such as Saved by the Bell and Beverly Hills, 90210, Thiessen not only represents the essence of the decade but is also a fan of the brand's famous margaritas. In a delightful promotional campaign, she is seen demonstrating the drink’s color-changing magic, all while enjoying the atmosphere at Chili's surrounded by '90s-themed guests.

What Tiffani Says

Tiffani Thiessen shared her enthusiasm for the campaign stating, "Everyone knows me from my days on America's favorite '90s sitcom, but what they might not know is that I also love a great margarita – and some of my favorite early memories with my husband were made at Chili's. They really know how to tap into the spirit of such an iconic decade with their Radical 'Rita."

This collaboration highlights Chili's commitment to blending flavor innovation with pop culture nostalgia, ensuring that both loyal and new customers can enjoy a unique experience that harks back to the '90s. The Radical 'Rita is the latest installment in the brand's Margarita of the Month program, a popular initiative that has been enticing margarita lovers since its inception in 2018. Each month, Chili's offers a creatively themed margarita, complete with unique flavor profiles and accessories.

Popular Demand

Over the past year, demand for these delicious margaritas has surged, with over 25 million sold in 2024 alone. This popularity showcases not only Chili's dedication to providing delectable and approachable prices but also its understanding of guest preferences and contemporary trends.

Jesse Johnson, Vice President of Marketing at Chili's, expressed his excitement about this launch: "At Chili's, we are constantly challenging ourselves to push creative boundaries – whether that's in the kitchen, in an advertising campaign, or behind the bar. We've taken a very on-trend flavor in Dragonfruit and presented it in a way our guests have never seen before."

Join the Fun!

Guests can enjoy the Radical 'Rita at participating Chili's locations throughout May. For those looking to reconnect with '90s vibes or simply enjoy a refreshing drink at a great price, this margarita promises to deliver an unforgettable experience. To see more of Tiffani Thiessen and get a glimpse of the Radical 'Rita in action, fans can tune into streaming services including Peacock, where the ad campaign, directed by the talented Mike Diva, will be available.

For further details and to find a participating location near you, visit Chili's official website. Remember, you must be 21+ to purchase or consume alcoholic beverages.

Chili's Grill & Bar strives to create a casually fun dining experience for every guest while also contributing to community causes, having raised significant funds for children’s organizations.

Chili's encourages everyone to relive the '90s and indulge in their delicious margaritas. After all, life is all about celebrating the moments – and what better way to celebrate than with a Radical 'Rita!