#Japan #Niigata #HATTRICK Auction #Alvirex Niigata #Upcycle Project

Alvirex Niigata Ladies Host Upcycle Auction with HATTRICK

On April 18, 2025, the Alvirex Niigata Ladies will collaborate with HATTRICK, operated by Valuence Japan Inc., to launch the "Alvirex Niigata Ladies 2024-25 Upcycle Auction." This unique initiative aims to transform worn uniforms from the 2023-24 season and past seasons into stylish, limited-edition sacoches, complete with player autographs.

A Commitment to Sustainability

Alvirex Niigata Ladies is a professional women's soccer team based in Niigata, Japan, with home towns including Niigata City, Shibata City, and Seiro Town. The team actively engages in initiatives that are aligned with the Sustainable Development Goals (SDGs) to contribute to community revitalization. Similarly, HATTRICK participates in a wide range of upcycling projects across various sectors, including sports and the entertainment industry, helping to elevate the value of often discarded materials.

The upcoming auction will feature sacoches made from the uniforms worn during the past season. Each item will be hand-crafted, showcasing the unique character of the team with past uniform shirts used in the pockets, preserving the emblem. This creative reuse aims to provide a fresh identity to uniforms that would typically be retired at season's end.

By enhancing the purpose of these materials, the initiative seeks to minimize waste and foster contributions to the community, society, and environment. Additionally, the proceeds from the auction will be utilized to strengthen club operations further.

Details of the Auction

The Alvirex Niigata Ladies 2024-25 Upcycle Auction will run from April 18, 2025, at 6 PM to April 25, 2025, at 10 PM. Fans can bid on these signed sacoches via the HATTRICK Auction page. Due to the handcrafted nature of these items, minor variations may exist, offering each sacoche a unique charm.

HATTRICK’s commitment to addressing environmental issues and creating new cycles within local communities reflects their dedication to fans and the broader public. As part of their mission, HATTRICK aims to transform waste into valuable goods from every perspective possible while supporting a circular economy.

About HATTRICK

HATTRICK operates under Valuence Japan Inc., driven by the mission of crafting a sustainable future in collaboration with challengers. They run two key services: HATTRICK Auction, featuring rare items related to athletes and artists, and HATTRICK Members, which directly connects fans with these figures. Their goal is to bridge the gap between the challenges faced by athletes and artists, facilitating a co-creation of new value with fan communities.

For more information about HATTRICK, visit their website or check out their Instagram and Twitter.

About Alvirex Niigata Ladies

Founded on January 4, 2019, the Alvirex Niigata Ladies are guided by President Hidemasa Yamamoto. Based in Seiro Town, Niigata Prefecture, the club operates under the mission of fostering competitive success while engaging the community through soccer.

For details, visit the Alvirex Niigata Ladies official site.

About Valuence Japan Inc.

Establishing itself on September 10, 2019, Valuence Japan Inc. specializes in the buying and selling of luxury items, precious metals, and gemstones. The company is a part of the Valuence Holdings Group, publicly listed on the Tokyo Stock Exchange Growth Market under stock code 9270.

Explore more about Valuence at their official webpage.