Experience the Annual Celebration of Haskap at POP UP Stores in Hokkaido and Tokyo

Haskap POP UP Store: A Celebration of Nature's Bounty

Haskap, the lesser-known yet delightful berry cultivated primarily in Hokkaido, Japan, is getting the spotlight it deserves with a special biannual event. Morimoto, a sweets specialist based in Chitose, Hokkaido, is hosting the Haskap POP UP Store in Tokyo and Sapporo simultaneously from July 22 to August 4, 2026. This event, which occurs only once a year, allows guests to indulge in this cherished seasonal fruit known for its unique flavor and health benefits.

A Taste of Hokkaido's Harvest

The POP UP store features a selection of specially crafted sweets made with freshly harvested Haskap, elevating it to a “Nouveau” experience reminiscent of how wine vintages are celebrated. Each year, Morimoto picks only the best Haskap from different regions in Hokkaido to create limited-edition confections, emphasizing local production and sustainable practices. Founded 77 years ago, Morimoto has been dedicated to showcasing the rich flavors and unique qualities of Hokkaido’s natural resources.

Limited Edition Haskap Delights

At the POP UP store, visitors can explore unique Haskap offerings, including:

1. Haskap Jewelry Nouveau - An assortment of six exquisite pieces featuring Haskap jam and butter cream, encased in a delicate butter cookie, garnished with chocolate. Available for 300 (approx. $25).
2. Haskap Marble Nouveau - Three pieces created in collaboration with the Yamaguchi Farm, featuring a refreshing blend of strawberry and Haskap. Priced at 300 (approx. $15).
3. Traditional Haskap Butter Sandwiches - Sold for 400 (approx. $10) for four pieces, combining the luscious tartness of Haskap with creamy white chocolate and smooth butter.

In addition to these sweet desires, the store will also feature exclusive regional treats like the Haskap Part de Fruit, a luxurious piece made from Haskap grown in Atsuma, offered only at Sapporo for a limited time.

A Cultural Festival of Flavor

The POP UP event celebrates the annual Haskap festival, a time when the exquisite Haskap is handpicked by local farmers, ensuring that the finest berries find their way into Morimoto's creations. The careful cultivation of Haskap—demanding both patience and meticulous harvest methods—has positioned these berries as a treasured emblem of Hokkaido.

The Haskap plant thrives under Hokkaido's unique climatic conditions, allowing it to develop a rich, distinctive flavor profile that varies annually based on soil, climate factors, and regional influences. Every bite tells a story of the land and its extraordinary ecosystem.

Environmental and Social Responsibility

Morimoto is deeply committed to collaborating with local producers to not only source their ingredients but also support the community. This dedication ensures that the delicate and delicious Haskap is not just celebrated for its flavor but also for the cultural connections that bind it to Hokkaido's agricultural heritage.

Special Events and Festivals

In line with this exciting event, Morimoto will be holding a Haskap Harvest Festival throughout July, where customers can enjoy not just the renowned Haskap treats but also seasonal offerings such as smoothies and soft serve ice cream, highlighting the versatility and delightful taste of Haskap.

Whether you are a seasoned fan of Haskap or a newcomer, the annual POP UP store is an excellent opportunity to immerse yourself in this magical fruit’s culinary delights, complemented by a vibrant community atmosphere. Don’t miss out on experiencing this one-of-a-kind cultural festival of flavor!

Event Details

- Locations: 1F Daimaru Tokyo Store, Tokyo; 1F Daimaru Sapporo Store, Hokkaido
- Dates: July 22 – August 4, 2026 (Tokyo); July 22 – July 28, 2026 (Sapporo)
- Opening Hours: 10:00 AM to 8:00 PM

For more information, please visit Morimoto Official Page or contact their customer service center at 0120-24-4181 (Mon-Fri, 9 AM - 5 PM).

Experience the vibrant taste of Haskap with Morimoto this summer and celebrate the rich cultural heritage of Hokkaido!