#United States #Veeva Systems #Pleasanton #Copli #Veeva Falcon MLR

Veeva Systems Expands Its Offerings with Copli Acquisition

Veeva Systems, a leader in cloud solutions for the life sciences industry, has made a significant move by acquiring Copli, a pioneering company in agentic solutions for medical, legal, and regulatory (MLR) review processes. This acquisition has led to the launch of Veeva Falcon MLR, a solution designed to transform the content review landscape.

What is Veeva Falcon MLR?

Veeva Falcon MLR integrates agentic capabilities to alleviate the manual workload associated with MLR processes. The new platform aims to cut down manual review tasks by over 70% within the next five years, thereby allowing teams more time to focus on strategic initiatives rather than compliance checks.

The Falcon MLR system automates the review of promotional and medical materials for compliance with approved labels and local regulations. This transition to a more automized process supports teams in marketing and MLR groups, offering them a reliable tool to expedite content validation.

Impact on the Industry

Jacob Scheel-Bech, CEO of Copli, highlights the groundbreaking nature of this acquisition, stating, "Our major advancement in agentic MLR marks a fundamental shift in how commercial and medical content is reviewed and validated. By being part of the Veeva family, we can scale our vision for MLR transformation. Veeva Falcon MLR allows the industry to comply rapidly using smart agents integrated seamlessly with Veeva PromoMats."

Emma Hyland, vice president of Veeva Commercial Content, also underlines the revolutionary potential of Veeva Falcon MLR. She states, "The MLR process has long been a major obstacle to delivering critical information to patients and doctors. With Veeva Falcon MLR, our clients can speed up the entire review cycle by automating routine tasks, enabling reviewers to act as strategic advisors."

Future Opportunities

The launch of Veeva Falcon MLR is also accompanied by an invitation to learn more through an upcoming webinar, scheduled for July 9 at 10 AM EST. This online event will provide insights into maximizing the platform’s capabilities and understanding its role in the future of MLR solutions.

For those eager to explore this innovative approach to MLR, more information can be found on the Veeva Falcon MLR website at FalconMLR.veeva.com.

About Veeva Systems

Veeva is committed to innovation, product excellence, and client success within the life sciences sector. With over 1,500 clients, including major global biopharmaceutical companies and emerging biotech firms, Veeva is known for aligning the interests of all stakeholders while championing the innovations that drive the industry forward. Discover more about Veeva’s offerings at veeva.com.

As Veeva Systems takes this bold step forward, the life sciences industry is poised for accelerated transformations in content review processes that promise enhanced compliance and efficiency in critical communications with healthcare professionals.

Conclusion

Veeva Falcon MLR is set to redefine how compliance work is managed in the medical sector, aiming to eliminate tedious manual processes and replace them with a more streamlined, technology-driven approach. This shift not only increases efficiency but ultimately aids in delivering vital healthcare information to those who need it most.