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Moore Launches TRUSTbuilder AI: A Game Changer for Nonprofits

In a landscape increasingly influenced by artificial intelligence, nonprofits are adapting their strategies to ensure visibility and relevance. Moore, a company known for its commitment to empowering organizations with innovative solutions, has recently launched TRUSTbuilder AI, a cutting-edge visibility audit and generative engine optimization (GEO) service. This initiative aims to assist nonprofit organizations in enhancing their presence on AI-driven platforms.

Understanding the Need for AI Visibility

As artificial intelligence becomes integral to how information is accessed and shared, nonprofits face a critical challenge in ensuring they are effectively represented across various AI tools. According to recent research from the Pew Research Center, 42% of adults in the U.S. are now using AI chatbots for information gathering. Furthermore, Meta reported over 10 million users in just a few weeks following the launch of its personal AI agent, Muse. With Google incorporating AI summaries into its search functions, between 60% and 80% of all search efforts now include generative AI.

This shift necessitates a re-evaluation of how nonprofits communicate their mission and engage with potential donors. Gretchen Littlefield, CEO of Moore, states, “AI is changing how people discover organizations, and at Moore, we see that personal agents are already helping people research causes and make giving decisions.” To address these changes, Moore is committed to providing tools that empower nonprofits to maintain and expand their donor bases.

The TRUSTbuilder AI Visibility Audit

The cornerstone of this new service is the TRUSTbuilder AI Visibility Audit, a unique assessment that leverages proprietary technology developed within Moore. The audit guides nonprofits in determining how effectively they are perceived across leading AI platforms. Each organization collaborates with Moore to articulate critical queries pertaining to their mission, expertise, and funding opportunities. The audit results in an analysis of how these organizations are represented the AI platforms—covering interactions with ChatGPT, Google AI, Gemini, and others.

Key Features of the Audit

The audit evaluates:

• - Whether organizations appear in relevant responses to crucial inquiries.
• - How AI platforms describe or recommend them.
• - The visibility of peer organizations.
• - The reliability of the sources that AI platforms cite.

With this comprehensive approach, nonprofits receive a clearer understanding of their current visibility landscape, enabling them to devise targeted strategies to enhance authority and engage potential supporters effectively.

Transforming Insights into Action

The insights gleaned from the TRUSTbuilder AI Visibility Audit are instrumental in shaping strategic communications. In a report from Muck Rack and Generative Pulse, it was found that over 84% of the citations made by AI stem from earned and third-party sources. This data highlights the importance of an effective communications strategy.

TRUSTbuilder AI aids organizations in aligning audit findings with essential content strategies, including enhancing media relations, expert commentary, and the accuracy of organizational profiles. Moreover, it emphasizes generative engine optimization, ensuring AI platforms can recognize and engage with trustworthy information.

Laura Hunt, Moore's Chief Communications Officer, clarified, “Nonprofits must understand whether the information prospective donors see accurately represents their mission and impact.” The audit helps to pinpoint gaps and areas for improvement, enabling nonprofits to refine their narrative and strengthen donor engagement amidst evolving technologies.

This service isn’t just a one-off assessment; it allows for repeated evaluations, measuring changes over time and guiding continual improvements in content and communication efforts.

The Launch of the TRUSTbuilder AI Playbook

In conjunction with the visibility audit, Moore is also unveiling the TRUSTbuilder AI Playbook. This resource outlines nine actionable steps nonprofits can implement to fortify their brand authority in an AI-centric world. To discover more about TRUSTbuilder AI and to access the Visibility Audit or Playbook, interested organizations can visit wearemoore.com.

About Moore

Moore stands at the forefront of helping purpose-driven organizations thrive in an increasingly competitive landscape. By merging data intelligence with strategic insight, Moore fosters engaging constituent experiences that build trust and inspire action. The integration of strategy, communication, technology, and execution enables Moore to accelerate the impact of missions worldwide.

Overall, with the launch of TRUSTbuilder AI, Moore is not just offering a service but is paving the way for nonprofits to adapt and excel in an AI-driven world. No longer will organizations be overshadowed in search engines and AI platforms; with the right tools and strategies, they can gain the visibility they need to inspire generosity and support.