Revolutionizing Input Tasks: PRIZMA’s Successful Use of pickupon and Collaboration with Mazrica

Enhancing Efficiency: PRIZMA's Experience with pickupon

In a groundbreaking move, Pickupon Co., based in Ichikawa City, Chiba, published a detailed case study on the implementation of its phone and meeting minute AI tool, pickupon, at PRIZMA Co., located in Shibuya, Tokyo. This innovative tool not only automates but also streamlines input processes, thereby addressing significant inefficiencies in marketing tasks.

About PRIZMA Co.

Founded in August 2024, PRIZMA is a next-generation public relations agency that integrates research, planning, content creation, and media relations. They leverage data-driven releases and engage comic influencers to promote brands, providing robust support to enhance clients' brand value and awareness.

Key Highlights of the Implementation

Background of pickupon's Implementation
Before adopting pickupon, PRIZMA faced significant challenges with manual data entry. The marketing team struggled with inputting lead information and meeting notes into spreadsheets and SFA systems, which was not only tedious but also highly inefficient. There were limited CTI options that could directly integrate with their SFA platform, Mazrica, and those that existed were often not cost-effective.

Why pickupon Was Chosen
The standout feature of pickupon was its direct integration capability with Mazrica. All calls could be logged, transcribed, and summarized into Mazrica automatically, drastically reducing manual workload and the chance of errors.

Improvements Achieved: Reducing 60 Hours of Work Monthly

One of the most significant outcomes of implementing pickupon was the automation of inputting call content into Mazrica. By automating what was once a manual and repetitive task, PRIZMA successfully saved around 60 hours of work each month for each employee. Additional external tools were integrated, further automating the entire inquiry process flow, showcasing the versatility and efficiency of pickupon.

Interview on Implementation

For an in-depth look at the implementation process and its benefits, an interview with the project team is available here [link].

pickupon: A CTI Specializing in Sales/Customer Interaction

Addressing Three Key Problems through DX of Telephone and Meeting Operations
1. Data Entry Oversight: Automatic input to CRM/SFA reduces workload, preventing entry mistakes.
2. Information Black Box Issue: Maintaining text and voice records ensures that important calls can be reviewed effortlessly.
3. Knowledge Sharing Concerns: Streamlined sharing of customer interactions enhances knowledge accumulation.

The AI meeting summary tool, pickupon, generates both text and audio summaries of calls, facilitating seamless sharing of conversations within the team's workspace (CRM/SFA). As a result, it addresses data entry errors, reduces costs associated with input, and mitigates the black box effect that often plagues sales activities.

Meetings: Record and Create Automatic Minutes

Key Feature 1: Instant Meeting Summaries

After meetings, pickupon automatically creates meeting minutes, recording and transcribing discussions instantly for swift retrieval.

Key Feature 2: Tailored SFA Integration

The tool’s customizable summaries ensure that various input patterns are accommodated, helping avoid missing documentation during negotiations, and ensuring quality control over meeting minutes.

For more details and a comprehensive overview of the services, interested corporations are encouraged to visit pickupon's website at pickupon.io.

About pickupon Co.

Founded on February 15, 2018, pickupon is driven by the mission to transform the challenges faced by businesses, offering services that bridge technology and communication. The company has expanded its scope to enhanced sales activities via their AI phone system, pickupon, facilitating stress-free interactions.