Harley-Davidson Elevates Jonathan Root to President of Commercial Operations

Jonathan Root's New Role at Harley-Davidson

On January 8, 2025, Harley-Davidson, Inc. (NYSE: HOG) made waves with the announcement of Jonathan Root's promotion to President of Commercial operations. This pivotal move comes on the heels of Root's successful tenure as Chief Financial Officer (CFO), a position he has held since June 2023. As he steps into his expanded role, he will retain his financial responsibilities while overseeing global commercial operations, effective from January 27, 2025.

Jonathan Root has become a familiar face in Harley-Davidson's leadership circles, having joined the company's financial services arm, Harley-Davidson Financial Services (HDFS), in 2011. His extensive background includes serving as Senior Vice President, where he made substantial contributions to the business. As President of Eaglemark Savings Bank and Harley-Davidson Insurance, Root managed significant facets of Harley-Davidson’s diversified financial services. His journey through various roles solidifies his status within the organization.

Jochen Zeitz, Chairman, President, and CEO of Harley-Davidson, expressed confidence in Root’s capabilities stating, “This promotion reflects Jonathan's strong leadership across a variety of roles and is underpinned by his knowledge and expertise of our business.” This affirmation from the top management highlights Root's integral part in steering the iconic motorcycle company through the evolving landscape of the automotive industry.

Root's educational background is equally impressive. He holds an MBA from the University of Detroit Mercy, coupled with a Bachelor of Science in Corporate Finance from Wayne State University. This solid academic foundation has undoubtedly supported his career growth and understanding of Harley-Davidson’s operational nuances.

Harley-Davidson has long been a beacon of motorcycle culture since its founding in 1903. The company prides itself on delivering innovative, customizable motorcycles along with exceptional riding experiences. With Root at the helm of commercial operations, there are high expectations for embedded innovation and strategic growth across all customer-facing platforms.

This already dynamic company is poised for an exciting future as it seeks to enhance its global reach and reinforce its legendary status in bike culture. Financial services, insurance, and motorcycle accessories are just a few areas where Root's guidance could bring forth new opportunities. Together with his finance team, he aims to bridge creative aspirations with solid financial stewardship, ensuring that Harley-Davidson not only thrives but leads the market.

The company's mission underscores an adventurous spirit and a quest for freedom that resonates with many riders worldwide. As Harley-Davidson continues to expand its portfolio, Root's leadership will be pivotal in maximizing efficiencies and enhancing the overall customer experience.

As Harley-Davidson continues the quest to build its legend and strengthen its position in the motorcycle market through innovation and emotional connections, the appointment of Jonathan Root serves as a strategic move in realizing these ambitions, promising an exciting chapter in the company's narrative.