#Japan #Tokyo #Coca-Cola #Sokenbicha #Erika Toda

Introduction

On September 8, 2025, Coca-Cola Japan will launch a revamped version of its long-standing tea brand, Sokenbicha, featuring a new blend named BeauteaBlend™, enriched with twelve plant-based ingredients including corn silk. In conjunction with this relaunch, renowned actress Erika Toda has been appointed the brand ambassador, embodying the essence of beauty synonymous with Sokenbicha.

The New Sokenbicha

Since its national debut in 1994, Sokenbicha has offered consumers a refreshing, health-conscious tea, evolving its ingredient lineup over the years to maintain its position as the number one blended tea in Japan. The new BeauteaBlend promises a delightful taste profile that combines a rich, nutty flavor while maintaining zero caffeine, making it a perfect choice for those seeking health and wellness.

Brand Ambassador Erika Toda

Erika Toda’s elegance and formidable acting skills shine throughout the latest advertising campaign, titled "Uruoi BeauteaBlend." In this commercial, she captures the essence of Sokenbicha by depicting a feeling of fulfillment as she enjoys the tea, seamlessly showcasing its allure as the new BeauteaBlend™.

The commercial features Toda gracefully walking on water, metaphorically expressing the rejuvenating qualities of Sokenbicha. Additionally, a new spherical water droplet motif seen in the packaging visually represents the expansion of hydration.

Highlights from the Commercial

The new "Uruoi BeauteaBlend" commercial (which airs nationwide starting September 8, 2025) is crafted to showcase the transformative power of Sokenbicha. As Erika drinks the tea, viewers can sense the rejuvenating experience, amplified by her tranquil expressions. Behind the scenes, filming was marked by a collaborative, friendly atmosphere, with Erika exuding natural beauty whether she was performing or enjoying light-hearted moments with the crew.

The switch to this new tea formula has also brought attention to the brand's commitment to innovation while staying true to its roots. This ethos is echoed in Erika’s sentiments during a recent interview, where she spoke passionately about her joy at becoming the brand ambassador.

An Exclusive Interview with Erika Toda

In a delightful interview facilitated by Rika-chan, Sokenbicha’s mascot and limited-time public relations officer, Erika discussed her experiences. Expressing genuine excitement about the ambassador role, she recalled fond memories of singing the brand's iconic jingle during her childhood.

The interview turned to the recent commercial shoot, where Erika elaborated on her unique experience filming on a treadmill, juxtaposed with her natural and organic portrayal of drinking Sokenbicha, which resonated with her immense enthusiasm for the product's new aromatic profile.

As they engaged in more personal questions, Erika shared her insights on inner beauty. She emphasized the importance of nutrition, sleep, and exercise, underscoring their role in her well-being.

Limited-Time Promotional Activities

To further promote the new Sokenbicha, Rika-chan’s segment includes relatable anecdotes addressing daily beauty challenges, showcasing how Sokenbicha is a trusted ally. The campaign extends to various platforms, including Sokenbicha's official Instagram and YouTube channels, where fans can access promotional videos featuring Rika-chan and Erika.

In addition to the advertisement, fans can also access exclusive Sokenbicha LINE stickers and take part in an exciting campaign during the launch period from September 8, 2025, to December 21, 2025, where consumers can win PayPay points and special beauty product sets by participating.

The Future of Sokenbicha

With the introduction of BeauteaBlend, Sokenbicha ventures into a new chapter. Consumers are encouraged to experience the high-quality blend that has been a staple across Japan for decades, now enriched with innovative ingredients. Erika's role as a brand ambassador signifies a new era for Sokenbicha, merging tradition with modern demands for taste and wellness. The commercial not only highlights the product's benefits but also reflects the brand's ongoing evolution and commitment to delivering quality and satisfaction.

As the launch date approaches, fans and consumers alike can look forward to discovering this revitalized drink, experiencing its unique blend of flavors, and connecting with Erika's message of beauty and well-being through each sip of Sokenbicha.