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Huawei's Personalized Experience Agent: A Game Changer at MWC 2025

The telecommunications landscape is witnessing a significant shift, moving from traditional traffic monetization models that have been in place for nearly two decades to more advanced experience monetization strategies. With the decline in the value of conventional connectivity, major global carriers are actively seeking new avenues to enhance their service offerings. This evolution was spotlighted at MWC 2025 in Barcelona, where Huawei officially launched its groundbreaking Personalized Experience Agent for 5G-A core networks.

The Shift in Monetization Strategy

Over the years, the traditional monetization model, which primarily focused on data traffic, has become insufficient for operators. In 2024, a collaboration of seven leading telecom operators alongside the GSMA established the Intelligent Packet Core Foundry, aimed at exploring experience monetization. They published an insightful report titled "Unlock 5G Potential, How Intelligent Packet Core Drives 5G Monetization", outlining several case studies that highlighted this new focus.

As part of this initiative, Huawei's Personalized Experience Agent was designed to give network operators the tools they need to better understand their users, network conditions, and overall service experiences. This shift paves the way for operators to actively monetize user experiences, thereby achieving important business objectives.

Enhancing User Experience in Real Time

Historically, when user experiences degraded over traditional networks, operators had limited avenues to respond, relying solely on static adjustments based on Quality of Service indicators. Users faced restrictions, having to manually switch to better mobile or Wi-Fi networks. In contrast, Huawei's Personalized Experience Agent leverages Intelligent Personalized Experience (IPE) to provide real-time insights into the end-to-end (E2E) experience.

This innovative approach allows operators to accurately identify users who may require attention. By implementing intelligent planning and orchestration, the system ensures a seamless experience for users in real time. Furthermore, the addition of features like MyLogo enables consumers to receive explicit branding and feedback mechanisms that foster assurance and facilitate experience optimization.

A New Era of Experience Monetization

As network technology and service capabilities develop concurrently, the era of experience monetization is ready to unfold globally. Huawei’s Intelligent Core Network will harness the capabilities of the Personalized Experience Agent, empowering operators to effectively gauge user interactions, network conditions, and service performance.

This knowledge grants operators the ability to tailor their service offerings and drive new business insights. By fully engaging in experience monetization, they stand to enhance their service portfolios and improve overall customer satisfaction.

The MWC 2025, scheduled from March 3 to 6 in Barcelona, serves as a platform for Huawei to showcase its innovative service solutions. Attendees can expect a range of new products and enhancements for 5G-A core networks that promise optimized user experiences and tangible business outcomes. As Huawei commits to continuous innovation, the company aims to provide top-tier services that support operators in achieving sustainable commercial success.

In conclusion, Huawei's Personalized Experience Agent represents a vital step forward in transforming how telecom operators monetize experiences. By bridging the gap between advanced technology and user-centric strategies, Huawei is setting a new benchmark for the industry in an ever-evolving digital landscape.