#Japan #Kanazawa #Daiichi Pan #Noto Earthquake #Go-Go Curry

Go-Go Curry and Daiichi Pan

Starting July 1, 2025, Daiichi Pan Co., Ltd., based in Kokubunji City, Tokyo, will unveil two new curry buns in collaboration with the renowned Go-Go Curry Group, headquartered in Kanazawa City, Ishikawa. This collaboration not only highlights the essence of the famous Kanazawa curry craze but also aims to aid the recovery efforts for the Noto Peninsula earthquake victims, with a portion of the sales going to disaster relief funds.

This year marks the seventh edition of the highly anticipated curry buns developed between Daiichi Pan and Go-Go Curry, which have gained immense popularity since their initial release. The new items, Go-Go Curry Supervised Rich Black Curry Bun and Go-Go Curry Supervised Baked Cheese Curry Bun, offer a taste of the unique black-colored rich curry that Go-Go Curry is celebrated for.

The Collaboration

The Go-Go Curry Supervised Rich Black Curry Bun is an innovative creation that envelops a thick and rich black curry, reminiscent of the flavors found in their restaurants. This bun utilizes a combination of beef, vegetable extract, and Worcestershire sauce to create a deep and savory flavor. A touch of black cocoa powder has been included to replicate the distinct dark color and richness that is synonymous with Go-Go Curry.

Another tempting item is the Go-Go Curry Supervised Baked Cheese Curry Bun. This bun marries the intense flavors of Go-Go's black curry with a creamy Gouda cheese sauce, further enhanced with a toasty cheese powder on the surface. A popular topping at Go-Go Curry restaurants, cheese perfectly complements the curry's rich flavors, providing an irresistible pairing that showcases the toasted aroma of the cheese, making each bite a delightful experience.

Commitment to Relief

Continuing their support from the previous year, Daiichi Pan will again donate a portion of the sales from these new curry buns to support the victims of the Noto Peninsula earthquake. This initiative not only helps those impacted by the natural disaster but also acknowledges the additional challenges faced by the community following severe rainfall last September. Daiichi Pan expresses its heartfelt sympathy and hopes for a swift recovery for all affected.

Product Availability

• - Go-Go Curry Supervised Rich Black Curry Bun
• - Go-Go Curry Supervised Baked Cheese Curry Bun

These delicious curry buns will be available in the Kanto, Chubu, Kinki, Chugoku, and Shikoku regions at various supermarkets and drugstores. The retail price is open, yet the flavor is guaranteed.

About Go-Go Curry Group

Founded in 2003, the Go-Go Curry Group played a pivotal role in igniting the Kanazawa curry trend by opening its first store in Shinjuku, Tokyo, in 2004. The first location in Kanazawa opened the following year, and by 2007, they made their first international expansion into Times Square, New York City. The brand is committed to business succession through M&A, expanding its offerings with renowned establishments like Hot House and Tarban Curry over the years. Recently, in January 2023, Go-Go Curry relocated its headquarters back to Kanazawa, with Makoto Nishihata appointed as CEO.

Throughout their journey, Go-Go Curry has positioned itself to develop a global brand presence as the 'world's finest curry specialist'. Currently, they boast around 120 locations both domestically and internationally.

About Daiichi Pan

Established in 1947 with a motto of 'Sincerity in Deliciousness', Daiichi Pan continues to evolve its offerings to resonate with changing consumer trends. With years of expertise, they strive to maintain and enhance their long-standing products while developing new ones to meet customer needs. They continually seek to refine their specialties, ensuring that their beloved products remain relevant and cherished by customers.

For further inquiries, please reach out to the Daiichi Pan customer service hotline.