New Partnership Between Rocket Now and GO
On June 29, 2026, Rocket Now and GO will initiate an innovative program called "Ride and Eat Better". CP One Japan, the company behind Rocket Now, a food delivery service that charges no delivery or service fees, and GO, which operates Japan's number one taxi app, have come together to enhance user experience through mutual benefits.
Program Overview: Ride and Eat Better
Under the tagline "GO beyond NOW—move and eat into the future", this program aims to encourage the use of both services while rewarding users for their loyalty. By simply utilizing either Rocket Now or GO, users can earn benefits without needing to complete extra steps or registrations.
How it Works
1.
Using Rocket Now counts toward GO status: For every order placed through Rocket Now, users will receive bonus points towards their status in the GO app. The GO service offers tiered status levels, ranging from Standard to Emerald, each unlocking various advantages.
2.
Using GO earns Rocket Now coupons: Each ride taken via the GO app contributes to receiving up to two monthly coupons for Rocket Now, offering discounts of up to 20%.
Details of the Program
- - Program Duration: From June 29, 2026, onwards.
- - Eligibility: Users must first register on Rocket Now to be eligible for benefits when using either app. No additional conditions apply.
- - Bonuses: For orders on Rocket Now (capped at 3 per month), those totals will be reflected in the subsequent month’s GO status records, allowing users to climb the ladder to higher benefits in the GO app.
- - Coupons: Each ride can earn a user a single coupon, or two for multiple rides, greatly enhancing the savings on food delivery with Rocket Now.
Launch Benefit
To celebrate the launch of the "Ride and Eat Better" initiative, the first 50,000 users will receive special coupons through the GO application. These are accessible via a designated banner leading users to Rocket Now, where they can claim 20% off on their orders.
Rocket Now: A Rapid Growth Story
Rocket Now has redefined food delivery in Japan with its commitment to no delivery fees and fast service. It offers a variety of culinary options from traditional Japanese cuisine to healthy meals. Services are available in major regions including Hokkaido, Kanto, and Kansai, successfully achieving significant market penetration.
The app has also been recognized on the global stage, being awarded for the highest download numbers in the food delivery app category in 2025, surpassing millions of downloads shortly after launch. The operational efficiency leverages the technological expertise of Coupang, ensuring a reliable and prompt delivery service for users across Japan.
GO: The Leading Taxi App
Launched in September 2020, GO has rapidly established itself as Japan’s leading taxi-hailing app. Utilizing real-time vehicle tracking and advanced AI matching techniques, GO aims to provide swift and efficient transport solutions. It is available in all 47 prefectures of Japan, with numerous features to enhance user convenience.
For more information about these services and to download the apps, visit their respective pages on the App Store and Google Play.
With both Rocket Now and GO, users can look forward to a user-centric experience that not only simplifies access to food and transportation but also provides great savings, making this partnership a significant development in Japan's service landscape.