#USA #Idaho Falls #Idahoan Foods #Real Potatoes #Get Real Campaign

Idahoan Foods Unveils 'Get Real' Campaign

Idahoan Foods, a prominent player in the U.S. mashed potato market, has officially kicked off its new creative initiative titled 'Get Real.' This campaign marks a significant shift from the typical, carefully curated lifestyle often showcased on platforms like social media. Instead, it embraces the authentic messiness of real family life.

What is the 'Get Real' Campaign?

Since its inception over 65 years ago, Idahoan Foods has been committed to delivering Real Potatoes, Real Easy™. The 'Get Real' campaign aims to encourage families to prioritize genuine mealtime experiences over the elaborate, time-consuming meal preparations often portrayed online. With Idahoan mashed potatoes being ready in just minutes, this revitalized approach serves as the perfect solution for the busy home cook seeking quick yet delicious meal options.

The campaign is not merely a marketing strategy; it reflects Idahoan Foods' understanding of the modern consumer's needs. The company recognizes that 65% of consumers consider lack of time a major challenge when it comes to meal preparation. Thus, it emphasizes its products as a fast, affordable, and wholesome side dish suitable for family meals or quick snacks.

Key Features of the 'Get Real' Campaign

The campaign is creatively designed by The Brandon Agency and will extend across various platforms including Meta, TikTok, retail channels, email newsletters, digital displays, and streaming media.

The message at the forefront of this campaign includes:

• - Speed and Convenience: With 73% of surveyed consumers indicating weeknights are a common time for utilizing Idahoan mashed potatoes, the message is clear: meals need to be quick and easy to prepare.
• - Value for Money: A staggering 83% of consumers surveyed assert that Idahoan products offer great value, making them an ideal choice for budget-conscious families.
• - Authentic Family Moments: Idahoan Foods urges families to relish real, unfiltered moments during mealtime, stepping away from the pressure of presenting perfect, curated dishes that dominate social media.

Insights from Idahoan Foods

Ryan Ellis, Vice President of Marketing at Idahoan Foods, stated, "Through our 'Get Real' campaign, we're encouraging consumers to take back the time spent in the kitchen making complicated recipes for the things they love and to move away from curated, time-intensive meals." This poignant message underscores the company's commitment to quality without the unnecessary complications of modern meal preparation.

As a leader in packaged potatoes, with an impressive 80% market share, Idahoan Foods is dedicated to providing a multitude of mealtime solutions that cater to the busy lifestyles of families, marketing the ideal balance of quality and convenience.

Conclusion

For those looking to enjoy 100% real mashed potatoes that embody the taste of homemade varieties without the lengthy preparation time, Idahoan Foods presents itself as the go-to choice. Find out more about Idahoan's products by visiting Idahoan.com or browsing the Idahoan Shop directly. Stay up-to-date with their latest news and offerings by following them on platforms like Facebook, Instagram, YouTube, and TikTok.

In a world where time is of the essence, Idahoan Foods empowers families to experience the comfort of real food without the stress of elaborate cooking processes. Embrace the 'Get Real' initiative and discover how simple meals can create lasting memories around the dinner table.