#Japan #Tokyo #KEPPLE #Mitsubishi Research #ASEAN Expansion

Support for Japanese Startups: ASEAN & Mekong Entry Program Overview

On April 21, 2026, Mitsubishi Research Institute (MRI) and Kepple will host a significant event designed to assist Japanese startups and small to medium-sized enterprises (SMEs) in their expansion endeavors into the ASEAN and Mekong regions. This hybrid event will provide attendees with invaluable insights into market opportunities, potential partnerships, and available support programs aimed at facilitating this international business development.

Event Details

The program will take place both online and offline at the Tokyo Venture Capital Hub. It is part of a government initiative supported by Japan's Ministry of Economy, Trade and Industry, aiming to build models for assisting Japanese origin startups in their foray into the burgeoning Mekong area. The event's agenda features key speakers from government bodies, including the Ministry of Economy, Trade and Industry, the Small and Medium Enterprise Agency, JETRO, and entrepreneurs who have successfully ventured into the ASEAN market.

Participants can expect to hear about the current landscape of the ASEAN market, the specific challenges faced by startups looking to expand, and firsthand accounts of successful strategies employed by their peers. The event will include keynote addresses, panel discussions, and ample networking opportunities.

Significance of the ASEAN and Mekong Regions

The ASEAN member states are increasingly recognized as a vital market for Japanese businesses looking to tap into new growth avenues. Specifically, the Mekong region is seen as a potential fertile ground for startups. However, many businesses hesitate to start due to uncertainties regarding initial steps and local partnerships. This event is poised to address these concerns by providing concrete action plans and networking avenues.

What to Expect

Attendees will walk away with a deeper understanding of the Mekong region's market dynamics, structured steps to facilitate their overseas business development, a clearer view of the support programs available, and insights into the specific needs of local markets.

The event is targeted at startups and SMEs exploring global expansion, particularly in the Global South. It is also open to business developers seeking new ventures and owners searching for potential growth markets.

Value Proposition

This program not only aims to enhance knowledge but also encourages keen participants to engage in future seminars and support programs that emerge from the event. Through follow-up surveys, selected companies will be identified for further exploration and support in realizing their Mekong expansion objectives.

Eligibility and Registration

The event is free of charge and expected to host up to 30 local participants, though online attendance is unlimited. For those interested, registration is possible via Peatix for attendance confirmation.

Overview of Organizing Bodies

• - Mitsubishi Research Institute: A leading think tank specializing in policy, economy, and industry.
• - Kepple: Aiming to contribute to the startup ecosystem, Kepple focuses on helping startups and established enterprises alike in navigating growth opportunities.

Conclusion

With a rich program and expert insights, this event marks a significant step for Japanese SMEs aiming to leverage the growing potential of the ASEAN and Mekong markets. Don’t miss the opportunity to be part of this crucial discussion and networking session designed to empower startups as they embark on their international journeys.