#Japan #Osaka #Imagina #Lang Leven #Housenka Group

Insight into Aging Across Borders: The 'Lang Leven' Initiative

In an exciting development that transcends borders, the branding company Imagina has played an instrumental role in promoting the values of Housenka Group through a unique contribution to an international photo book titled Lang Leven. Set to be published in September 2025, the book focuses on aging in Japan and the Netherlands, featuring portraits of senior citizens that illuminate their unique journeys and perspectives on life.

The Significance of 'Lang Leven'

The Housenka Group is based in Osaka, Japan, and has dedicated itself to supporting the ideals of independence and dignity among seniors for nearly 30 years. By having Shigekazu Tanaka, the group’s representative, contribute to Lang Leven, the group aims to further disseminate and solidify its core philosophy within the community and among its staff. The book serves as a pivotal platform for discussing what true richness in life means in an age where increasing longevity has become the norm.

Why Focus on Japan and the Netherlands?

Japan is pioneering when it comes to facing the challenges of an ultra-aging society, having one of the most aged populations in the world. While the Japanese narrative often revolves around longevity, it raises critical questions about the relationship between long life and happiness. Conversely, the Netherlands has repeatedly been recognized for its high level of child well-being, showcasing a positive outlook on life that extends to its elder demographic. By juxtaposing these two cultures in Lang Leven, the book examines the cultural differences in how aging is perceived and experienced.

Capturing Unique Perspectives Through Photography

Renowned photographers Marja Suur from the Netherlands and Monique Daniels, who resides in Japan, have worked together to capture powerful and moving portraits of seniors from both nations. Their photography not only showcases the rich lives of the elderly but also introduces audiences to diverse cultural attitudes towards aging.

The contrast between the two nations’ perspectives invites readers to reflect on their notions of dignity and humanity amidst the aging process, raising fundamental questions about whether Japan has genuinely embraced the essence of a fulfilling old age.

The Role of Imagina

As a branding company committed to transforming ‘thoughts’ into ‘corporate power’, Imagina aims to amplify the message that the Housenka Group seeks to communicate to society through this book. Their focus is on both internal and external branding strategies that emphasize the importance of independence and dignity in elder care. The upcoming book represents an ideal opportunity for both organizations to showcase their innovative approaches and philosophies not only to the general public but also to enhance the pride and motivation of employees working at Housenka Group.

Looking Ahead

As the publication date approaches, the collaborative momentum generated by this project will serve to both reiterate Housenka Group's commitment to senior well-being and further promote the concept of aging gracefully in a society that often overlooks the challenges faced by the elder populace. Imagina will continue to support the Housenka Group in establishing its core values as a key component of the public discourse on aging, reinforcing the importance of self-sufficiency, dignity, and a rich quality of life.

Book Overview

• - Title: Lang Leven – Inspiratie uit Nederland en Japan
• - Authors: Marja Suur, Monique Daniels
• - Contributors: Shigekazu Tanaka (Housenka Group), among others
• - Format: Hardcover / 228 pages
• - ISBN: 978-9083387949
• - Release date: September 2025

With Lang Leven, readers can expect not only to gain insights into the experiences of aging in two distinct cultures but also to engage in a dialogue about what constitutes a fulfilling life in our ever-growing elderly population.