Huey Magoo's Expands Across the Nation with First Airport Location and Innovative Store Prototype
Huey Magoo's Expansion: A Milestone Achievement
Huey Magoo's, renowned for its fresh, hand-crafted chicken tenders, is celebrating a significant milestone in its rapid national growth as it introduces its first airport location at Sarasota-Bradenton International Airport. This strategic move marks a pivotal moment in the brand's expansion journey, showcasing its commitment to delivering quality food to more locations across the United States.
The fast-casual chain, affectionately dubbed "The Filet Mignon of Chicken®," has gained popularity for its variety of support-driven franchise prototypes and delectable menu offerings. This growth phase has seen Huey Magoo's successfully branch out to various states, with recent openings in Georgia, Missouri, Ohio, and Florida, including the highly-anticipated launch in Miami-Dade County. Currently boasting over 75 locations across 12 states, the brand is not just expanding in traditional retail environments but also embracing non-traditional spaces like airports, thereby catering to travelers who crave quality meals on the go.
Innovative Store Format
To complement its expansion strategy, Huey Magoo's has unveiled a new condensed store prototype. Designed to lower entry costs and speed up build-out timelines for aspiring franchisees, this prototype harkens back to the brand's original footprint of 1,500 square feet. The reduced size facilitates securing prime real estate in busy retail zones, an important factor as demand for efficient dining solutions increases. While larger, freestanding locations remain popular, many inline restaurants have demonstrated admirable performance metrics.
Andy Howard, President and CEO of Huey Magoo's, emphasizes the importance of both guest satisfaction and franchisee success, stating, "Our focus remains on building a brand that's not only loved by guests but also creates meaningful opportunities for franchisees."
The condensed format not only allows for a more streamlined operation but also boasts improved efficiency in labor and utilities, which benefits both the franchisee and the environment. This flexibility is especially crucial as more customers turn to online ordering and takeout services, a trend that Huey Magoo's is well-prepared to meet.
Strong Community Response and Future Plans
The company's recent openings in the first half of 2025, including stores located in Springfield, Missouri; Bellefontaine, Ohio; and Cape Coral, Florida, have generated positive community responses and significant media coverage. Particularly notable is the introduction of the Miami-area location, which became the 76th Huey Magoo's restaurant and has been embraced by the local community with open arms.
Looking ahead, Huey Magoo's plans to expand its presence with new outlets in Tupelo, Mississippi; Macon, Augusta, and Cornelia in Georgia; Aiken, South Carolina; and Republic, Missouri. In addition to these anticipated openings, the brand has also established extensive agreements for multi-unit franchises, a testament to its commitment to steady growth and market optimization.
With ambitious plans to further its footprint in key areas and an impressive average unit volume of $2.1 million, Huey Magoo's is set to redefine the fast-casual restaurant landscape. The brand attracts franchisees who are willing to commit to opening multiple locations, thus facilitating a strong local presence. Ideal candidates are expected to have restaurant experience or to employ team members with such backgrounds.
A Commitment to Quality
Huey Magoo's prides itself on delivering high-quality, hand-crafted food, utilizing only the top 3 percent of chicken, the tenderloin, resulting in unsurpassed taste and texture. Their menu is diverse, offering customizable options such as tender meals, fresh salads, sandwiches, and 10 unique sauces and dips, along with house-made specialties like hand-spun chips and banana pudding.
Founded in 2004, Huey Magoo's has quickly ascended to become one of America's hottest startup fast-casual brands, recognized for its vibrant flavors and commitment to excellent customer service. Guests can conveniently place orders through Huey Magoo's mobile app for hassle-free pickup and delivery.
For prospective franchisees interested in joining this dynamic brand, more information can be found at hueymagoos.com/franchising, where they can explore the paths to becoming part of the Huey Magoo's family. With a strong foundation, an innovative approach to expansion, and a fervent fanbase, the future looks bright for Huey Magoo's.