Essity Announces Comprehensive Business Area Restructuring Effective January 2026
Essity's New Business Areas Effective January 2026
Essity, the global leader in hygiene and health products, has revealed a significant restructuring of its business segments that will take effect from January 1, 2026. This strategic realignment introduces four primary business areas: Health & Medical, Personal Care, Consumer Tissue, and Professional Hygiene. This move is aimed at accelerating the company's growth trajectory and enhancing its ability to reach financial objectives more swiftly.
Overview of New Business Areas
Health & Medical
The newly established Health & Medical segment encompasses a range of offerings tailored for various healthcare needs, including incontinence products and medical solutions. This segment features products from the globally recognized TENA brand, along with wound care, compression therapy, and orthopedic offerings under brands like Leukoplast, Cutimed, JOBST, and Actimove.
Personal Care
In the Personal Care division, Essity continues its commitment to addressing personal hygiene needs. This segment provides a broad assortment of products covering incontinence and feminine care, as well as baby care. The TENA brand represents incontinence products, while brands such as Libresse, Nosotras, Saba, and Knix offer feminine care solutions including pads, panty liners, tampons, and menstrual cups. Baby care products will also include top brands like Libero and Lotus, ensuring that families have access to reliable and effective solutions.
Consumer Tissue
Consumer Tissue will focus on everyday essentials such as toilet paper, household towels, facial tissues, and wet wipes. Consumers will find trusted products from brands like Lotus, Tempo, Zewa, and Cushelle, as well as other retailer brands, emphasizing comfort and quality in personal hygiene.
Professional Hygiene
The Professional Hygiene sector is dedicated to businesses and institutions, offering comprehensive hygiene solutions that encompass everything from toilet paper and paper hand towels to advanced hand sanitizers and dispensers. The Tork brand, a leader in this field, underpins the commitment to delivering high-quality hygiene products along with digital solutions and maintenance services.
Financial Implications
Essity will adopt this new organizational structure for its financial reporting beginning with the interim report for the first quarter of 2026. To help stakeholders understand this transition, proforma financial reporting for the past periods has been provided.
Proforma Financial Performance
- - Net Sales for 2025:
- Personal Care: 7,927 SEKm
- Consumer Tissue: 10,656 SEKm
- Professional Hygiene: 9,183 SEKm
With this reorganization, Essity aims to better capture market opportunities across various segments, while allowing for more focused strategies tailored to the needs of each category. This initiative highlights Essity's commitment not just to growth, but to enhancing its consumer and professional offerings in a rapidly changing market environment. As the company embarks on this new chapter, all eyes will be on their performance metrics and how effectively they execute this strategy to deliver value to stakeholders in the forthcoming years.
Essity's shift in business structure is a response to evolving market dynamics and consumer demands, ensuring that they align with the best practices in healthcare and personal care. With an emphasis on robust growth and financial health, this pivotal change underscores the company’s confidence in meeting its future targets effectively.
Topics Consumer Products & Retail）
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