The Next Veggie and Fruit Trends: 2026 Forecast from Oisix
On August 31, a date celebrated as Vegetable Day in Japan, Oisix, a subscription service for food products, unveiled its exciting predictions for the vegetable and fruit trends expected to dominate in 2026. The announcement comes amidst rising prices and changing consumer preferences influenced by factors like climate and health trends.
Oisix: A Brief Overview
Oisix, founded in 2000, has transformed into an online grocery service, linking over 4000 farmers directly with more than 350,000 consumers across Japan. By collecting and analyzing consumer preferences and weather data affecting crop yields, Oisix adapts its offerings to meet current demand. As part of its policy, the company emphasizes sustainable practices and wellness, introducing new trends based on expert insights and extensive product reviews.
Unveiling 2026 Veggie Trends: Key Themes
The report highlights several focus areas: rising temperatures, sustainability, increased food prices, gut health, and wellness. Over the years, the agriculture environment has shifted dramatically, directly impacting the availability and quality of vegetables and fruits:
1. **Stretched Budgets and Flavor Enhancement: