#Japan #Shinjuku #Willmina #Squabeauty #Anti-wrinkle Gel

Introduction to Squabeauty's New Launch

Squabeauty, a longstanding skincare brand beloved by many for over 40 years, is thrilled to announce the addition of its first anti-wrinkle product, "Squabeauty Medicinal Squaning Gel Premium". This product will be exclusively available through cooperative memberships across Japan starting September 2026. As the brand marks this important milestone, it's a perfect time to look back at its history and what's in store for its loyal customers.

A Legacy of Care

Founded in 1986, Squabeauty has always focused on providing gentle, high-quality products that resonate well with cooperative members' daily lives. The brand began with squalane oil, and has since incorporated this natural moisturizing agent into all its products. With a commitment to safety and ease of use, its range is suitable for everyone, from infants to the elderly.

Among its offerings, the Squaning Gel series has emerged as a fan-favorite, achieving remarkable sales exceeding 3.96 million units. This success illustrates the brand's dedication to addressing the concerns of its users, as they increasingly seek solutions for skin issues like sagging, dryness, and more pronounced wrinkles as they age.

Meeting New Demands

In response to the growing voices of its community, Squabeauty is combining anti-wrinkle action with daily skincare comfort. The launch of the Premium Medicinal Squaning Gel aims to deliver an exceptional anti-aging experience, merging the effective care members seek with convenience.

Developer's Insight

The team responsible for the Premium Gel faced significant challenges in creating the first medicinal gel in the Squaning series. The incorporation of niacinamide—a component recognized by the Japanese Ministry of Health for its wrinkle-reducing properties—was non-negotiable. The formulation needed to balance potent functionality while remaining affordable for families to use every day. The experience gained over 40 years in researching squalane played a vital role in ensuring that the effective ingredients were combined harmoniously. Users can look forward to a luxurious feeling on their skin with results that promise “supremely beautiful skin” after just one application post-cleansing. This gel aims to reintroduce a youthful bounce, particularly around the eye and mouth areas.

Product Overview

Squabeauty Medicinal Squaning Gel Premium

• - Volume: 90g
• - Product Name: SQP Medicinal Beauty Gel (Medicinal Product)
• - Release Date: September 2026
• - Availability: Gradually offered at national cooperatives (no sales through the Kagayaku Cosmetics official store).

Key Features

1. Comprehensive Care: This all-in-one gel cream does the work of five products (toner, serum, emulsion, cream, mask) and tackles multiple skin concerns like wrinkles, dark spots, dullness, sagging, and dryness.

2. Optimal Ingredient Mix: For the Premium Gel, squalane, collagen, and hyaluronic acid are included in a concentration 15 times higher compared to the basic Squaning Gel Line. It also contains premium anti-aging ingredients like Vitamin C derivatives and Coenzyme Q10.

3. Transformation of Texture: The gel-to-cream formulation offers refreshing lightness alongside rich hydration, creating a protective layer on the skin.

4. Convenient Use: The product is delivered in an airless pump dispenser, making it easy and sanitary to use just the right amount each time.

Conclusion

With a well-established foundation in skincare solutions and a commitment to innovation, Squabeauty’s new Medicinal Squaning Gel Premium is set to redefine anti-aging care for its users. As the brand celebrates its legacy, customers can look forward to experiencing a product that merges historical excellence with modern skin health solutions. For more about Squabeauty's journey, visit their dedicated anniversary website.

Learn More

You can explore more about the 40 years of Squabeauty and customer testimonials through their special anniversary webpage: Squabeauty 40th Anniversary Site.