Introducing Z-Generation Influencers for Konaka's Freshers Campaign Promotions
In a game-changing move aimed at high school graduates, Konaka Futata has enlisted Z-generation influencers Ria Yonezawa and Hanamichi Ueno as the faces of its 2026 Freshers campaign. Starting January 24, 2026, a series of commercials will launch across TV, web, and social media platforms, designed to resonate with the youthful audience preparing for significant life events.
Graduating from high school is a pivotal moment, often marked by the purchase of the first suit. This experience is typically filled with a mix of excitement and anxiety, as many students navigate decisions about sizing, coordination, and budgeting for this essential attire. With events such as entrance ceremonies, coming-of-age celebrations, and job hunting on the horizon, it becomes crucial for graduates to find a suit that aligns with their stepping stones into adulthood.
To help alleviate these concerns, Konaka Futata has chosen influencers who genuinely connect with the target demographic. Ria and Hanamichi embody the fresh spirit and relatability that resonate with young individuals ready to embark on their professional journeys. The commercials will showcase them choosing suits with infectious smiles, making the shopping experience enjoyable and less daunting for the first-time buyers.
Ria Yonezawa (Born in 2007, Hokkaido)
Ria shot to fame by winning the prestigious 'High School Miss Contest 2023,' establishing herself as a beloved figure among her peers. Her vibrant personality and humor, especially her notable 'serious silly faces,' have captivated Z-gen fans and senior influencers alike. Having accumulated approximately 500 million views on TikTok, Ria has also widened her horizons in various fields, including modeling and brand production with her ventures like "RIARIA" for contact lenses and "Lumiria" for legwear.
Hanamichi Ueno (Born in 2005, Osaka)
Hanamichi rose to fame as the Grand Prix winner of the 'High School Mister Contest 2023,' garnering massive support from the youth audience through his appearances on reality shows. Now part of the young actors' group 'WAVE' under Watanabe Entertainment, he is diversifying his career into acting while still appealing tremendously to his fanbase.
Konaka Futata recognizes the importance of a first suit and is offering exclusive deals to high school graduates. The Freshers Fair provides the following exciting offers:
1. Value Sets
- Men's 8-Piece Set: ¥32,890 (Tax included)
- Includes: suit, shirt, tie, belt, shoes, handkerchief, underwear, and socks (certain product specifications apply).
- Women's 5-Piece Set: ¥32,890 (Tax included)
- Includes: suit, blouse, pumps, bag, and stockings (certain product specifications apply).
2. Special Discount Coupons
- Men's suits/coats at 50% off (valid for items priced over ¥43,890).
- Women's suits/coats at 20% off (valid for items priced over ¥21,890).
- For additional details, visit the dedicated webpage: Konaka Freshers
The campaign will feature an integrated communication approach titled 'Media Mix Strategy,' targeting specific regions, starting with TV commercial broadcasts in the Tohoku area from February 6, 2026. Additionally, web video advertising will roll out on TVer and they're on track to engage the audience through TikTok and other social media platforms, starting January 24, 2026.
Follow the campaign on:
With ongoing commitments to enhancing customer convenience and service quality, Konaka aims to make shopping a joyful experience for all.
Company Information:
Founded on the theme, "Everything starts with quality," Konaka focuses on providing a comprehensive lifestyle co-ordination encompassing materials, functionality, fashion, and service, especially through business wear. Operating numerous retail lines including 'Konaka' and 'Futata,' along with urban concept shop 'SUIT SELECT' and custom order line 'DIFFERENCE,' Konaka is well-positioned for continued growth and support for the community.
Headquarters: 244-0801 Kanagawa Prefecture Yokohama City, Totsuka Ward, Shinanomachou 517-2
Contact: 045-825-1111 (Main Line)
CEO: Kensuke Konaka
Capital: ¥100 million
Store count: 412 (as of September 30, 2025)
Graduating from high school is a pivotal moment, often marked by the purchase of the first suit. This experience is typically filled with a mix of excitement and anxiety, as many students navigate decisions about sizing, coordination, and budgeting for this essential attire. With events such as entrance ceremonies, coming-of-age celebrations, and job hunting on the horizon, it becomes crucial for graduates to find a suit that aligns with their stepping stones into adulthood.
To help alleviate these concerns, Konaka Futata has chosen influencers who genuinely connect with the target demographic. Ria and Hanamichi embody the fresh spirit and relatability that resonate with young individuals ready to embark on their professional journeys. The commercials will showcase them choosing suits with infectious smiles, making the shopping experience enjoyable and less daunting for the first-time buyers.
Meet the Influencers
Ria Yonezawa (Born in 2007, Hokkaido)
Ria shot to fame by winning the prestigious 'High School Miss Contest 2023,' establishing herself as a beloved figure among her peers. Her vibrant personality and humor, especially her notable 'serious silly faces,' have captivated Z-gen fans and senior influencers alike. Having accumulated approximately 500 million views on TikTok, Ria has also widened her horizons in various fields, including modeling and brand production with her ventures like "RIARIA" for contact lenses and "Lumiria" for legwear.
Hanamichi Ueno (Born in 2005, Osaka)
Hanamichi rose to fame as the Grand Prix winner of the 'High School Mister Contest 2023,' garnering massive support from the youth audience through his appearances on reality shows. Now part of the young actors' group 'WAVE' under Watanabe Entertainment, he is diversifying his career into acting while still appealing tremendously to his fanbase.
Freshers Fair Overview
Konaka Futata recognizes the importance of a first suit and is offering exclusive deals to high school graduates. The Freshers Fair provides the following exciting offers:
1. Value Sets
- Men's 8-Piece Set: ¥32,890 (Tax included)
- Includes: suit, shirt, tie, belt, shoes, handkerchief, underwear, and socks (certain product specifications apply).
- Women's 5-Piece Set: ¥32,890 (Tax included)
- Includes: suit, blouse, pumps, bag, and stockings (certain product specifications apply).
2. Special Discount Coupons
- Men's suits/coats at 50% off (valid for items priced over ¥43,890).
- Women's suits/coats at 20% off (valid for items priced over ¥21,890).
- For additional details, visit the dedicated webpage: Konaka Freshers
Advertising Strategy
The campaign will feature an integrated communication approach titled 'Media Mix Strategy,' targeting specific regions, starting with TV commercial broadcasts in the Tohoku area from February 6, 2026. Additionally, web video advertising will roll out on TVer and they're on track to engage the audience through TikTok and other social media platforms, starting January 24, 2026.
Owned Media
Follow the campaign on:
With ongoing commitments to enhancing customer convenience and service quality, Konaka aims to make shopping a joyful experience for all.
Company Information:
Founded on the theme, "Everything starts with quality," Konaka focuses on providing a comprehensive lifestyle co-ordination encompassing materials, functionality, fashion, and service, especially through business wear. Operating numerous retail lines including 'Konaka' and 'Futata,' along with urban concept shop 'SUIT SELECT' and custom order line 'DIFFERENCE,' Konaka is well-positioned for continued growth and support for the community.
Headquarters: 244-0801 Kanagawa Prefecture Yokohama City, Totsuka Ward, Shinanomachou 517-2
Contact: 045-825-1111 (Main Line)
CEO: Kensuke Konaka
Capital: ¥100 million
Store count: 412 (as of September 30, 2025)
- - 'Konaka/Futata': 168 stores, 'SUIT SELECT': 177 stores, 'DIFFERENCE': 67 stores.
Topics Consumer Products & Retail）
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