QDOBA Expands Footprint with Major Franchise Agreement for 50 New Restaurants

QDOBA's Remarkable Expansion into Rapidly Growing Markets

In a significant move for the brand, QDOBA Mexican Eats has inked one of its largest franchise agreements to date, committing to open 50 new restaurants across the southwestern United States. Notably, this expansion comes after an unprecedented year of growth and franchise development for the popular fast-casual restaurant chain, which ranks as America's #2 in the Mexican cuisine segment.

Under the leadership of Barry Dubin, founder and CEO of B Wild Investments, LLC, QDOBA aims to bolster its presence in areas such as Alaska, Utah, Nevada, Colorado, and New Mexico. Dubin, a seasoned entrepreneur with a track record of success in multi-unit brand growth, plans to initially focus his efforts on bustling urban centers including Salt Lake City, St. George, Albuquerque, Las Vegas, and regions near Colorado Springs.

A Partnership Built on Trust

Dubin's connection with QDOBA is not new. His long-standing relationship with John Cywinski, CEO of QDOBA, dates back over 15 years, when Dubin was a significant franchise partner of KFC. Cywinski expressed his enthusiasm, stating, "Barry is an exceptional leader, strategist, and operator, and I’m absolutely thrilled he is joining the QDOBA brand."

B Wild Investments has also entered a definitive purchase agreement to acquire one of QDOBA's largest franchisees with a closure anticipated in Q4 of 2025, demonstrating a commitment to solidifying the brand's positioning in the competitive restaurant landscape. Dubin underscored his belief in QDOBA's robust brand strength and its competent leadership team, setting a foundation for sustained growth.

Sustained Trajectory of Success

As further evidence of QDOBA’s growing momentum, nearly 20 new franchisees have been signed in just the past year, with markets like Pittsburgh, Dallas-Fort Worth, and various regions in Ohio already sold out as priority targets. Jeremy Vitaro, Chief Development Officer, stated, “As one of the fastest growing brands in the industry, it’s no surprise we continue to attract some of the best franchise partners.”

Looking ahead to Fiscal Year 2026, QDOBA is strategically poised for sustained growth, with aspirations to double its footprint by 2032. The company now boasts over 600 potential restaurant openings in its development pipeline, with ongoing efforts to expand into Florida, Texas, California, Georgia, Alabama, Louisiana, and Tennessee. Moreover, QDOBA is broadening its reach not only in traditional restaurant settings but also in non-traditional venues such as airports, universities, and military bases.

Quality and Flavor at the Core

Founded on a commitment to culinary excellence, QDOBA emphasizes the use of fresh, in-house ingredients to create an array of delicious menu options. Customers can construct their own orders, from burritos to bowls, and enjoy premium toppings like the 3-cheese queso and hand-crafted guacamole at no additional charge. This approach has led QDOBA to be recognized consistently in industry awards, including the USA TODAY 10Best Readers’ Choice Awards.

Conclusion

With robust expansion plans, strong leadership, and a commitment to quality food, QDOBA Mexican Eats is set for an exciting future in the restaurant industry. The partnership with B Wild Investments and the roll-out of new locations across key markets embody a strategic approach towards building a legacy within the fast-casual dining space. Interested franchisees are encouraged to explore opportunities by visiting www.qdobafranchise.com for potential territories.

For further information about QDOBA and its menu offerings, customers can check out their official website or download the QDOBA app available on both iTunes and Google Play.