#London #United Kingdom #Optimizely #CFM International #Candyspace

Candyspace Launches Headless Optimizely SaaS Site for CFM International in EMEA

In a significant development for the aerospace manufacturing sector, Candyspace, a leading digital product agency and an Optimizely Gold partner, announced the launch of the new CFM International website. This site, found at cfmaeroengines.com, is the first commercial implementation of Optimizely's SaaS-based headless Content Management System (CMS) in the EMEA region.

A New Era for CFM International

CFM International, renowned as one of the world's largest manufacturers of commercial aircraft engines, chose Candyspace as its digital partner for a complete website redesign and rebuild. With Candyspace's expertise in headless and microservice technologies, and its status as an Optimizely Gold partner, the team successfully shifted CFM’s website to a headless, SaaS solution. This transformation tackled challenges associated with legacy technologies, resulting in a fast and efficient platform that supports the company’s future objectives.

Choosing the Right Technology

The Optimizely SaaS CMS was selected for several compelling reasons:

• - Flexible Architecture: Its headless CMS structure separates back-end content management from the front-end experience, allowing for lightning-fast performance. Partnering with Vercel ensured top-notch front-end hosting, giving developers the freedom to create seamless and aesthetically pleasing user experiences.
• - User-Friendly Editing: Contrary to many other headless CMS platforms, Optimizely's SaaS solution provides a sophisticated content editor experience designed for marketers. The Optimizely Visual Builder combined with an interactive live preview offers a truly WYSIWYG content creation environment. This enables CFM's marketing team to produce engaging content efficiently without needing developer support.
• - Scalability and Security: Created with enterprise scalability in mind, the Optimizely SaaS CMS fosters swift omnichannel content delivery and simplifies security management through automatic scaling and upgrades.

Experience and Performance

The new CFM website offers an array of enhanced interactive experiences, real-time updates, and advanced data-driven narrative capabilities. With more than 250,000 annual visitors, the redesigned website guarantees a responsive user experience, intuitive event registration, and cohesive news integration across multiple devices.

Candyspace at the Helm

As the strategic and technical leader in this project, Candyspace brought together unmatched product strategy, exceptional UX design, and superior technical prowess. Tom Thorne, CEO of Candyspace, celebrated this launch, stating, "This rollout marks a significant milestone as the first implementation of Optimizely's SaaS CMS in EMEA. We are thrilled that CFM International is leveraging a state-of-the-art platform built for speed, agility, and performance."

Optimizely Leads the Way

Optimizely has established itself as a leader in the digital experience domain, consistently receiving accolades for its architectural flexibility, headless capabilities, and integrated personalization. By empowering marketing teams with innovative tools like the Visual Builder and AI-enhanced workflows, the platform enables businesses to maintain creative independence while remaining agile. Nazanin Ramezani, VP of Product at Optimizely, remarked, "It’s inspiring to see CFM and Candyspace set a benchmark in Europe for what modern digital experiences should embody."

Looking Ahead

The future promises continued collaboration between Candyspace and Optimizely as they work to introduce SaaS and headless CMS advancements to premier global brands. Their efforts are focused on guiding content modernization, experimentation initiatives, and the personalization of digital experiences across a variety of industries.

About CFM International

CFM International, a joint venture between GE Aerospace and Safran Aircraft Engines, is a leading manufacturer in aero-engine technology, recognized for delivering over 50,000 engines to airlines worldwide.

About Candyspace

As a full-stack digital product agency, Candyspace excels in designing, building, and optimizing digital solutions for forward-thinking organizations seeking growth and digital transformation.

About Optimizely

Optimizely aims to simplify marketers' lives through Optimizely One, a comprehensive operating system that streamlines every stage of the marketing cycle. With flexible, composable platform capabilities, the company assists global brands in creating high-quality content and experiments swiftly.