#USA #New York #Multicultural #Egami Group #See Me More

Egami Group Unveils Groundbreaking 'See Me More' Study

In a significant move for brand engagement, Egami Group has unveiled its 'See Me More' research study on April 1, 2026. The study highlights compelling insights into the fast-evolving expectations of multicultural consumers. A staggering 89% of these consumers indicated that they develop a deeper trust in brands that recognize and respect their multiple identities. This finding underscores the importance of authenticity and cultural sensitivity in brand messaging.

A New Understanding of Consumer Trust

The research reveals that almost half of the surveyed consumers expect brands to transcend beyond just considering race and gender, to incorporate various aspects of identity into marketing strategies. Despite setback trends in Diversity, Equity, and Inclusion (DEI) initiatives noted in 2025, 81% of consumers in 2026 stated they would still show loyalty to brands actively supporting DEI and multicultural communities—even if it means paying higher prices.

While traditional elements like quality (62%) and price (64%) remain primary considerations for consumers, the study demonstrates that genuine cultural representation and commitments to DEI can significantly foster long-term trust and brand value. This trend is particularly pronounced among Generation Z and Millennials, who advocate for brands to engage with aspects outside of simple demographics, such as hobbies, beliefs, and unique personal traits. For younger generations, sexual orientation has also emerged as an important aspect.

Change Through Innovation

Teneshia Jackson Warner, the CEO and Founder of Egami Group, emphasized that many marketers tend to categorize audiences based on generalized metrics for strategy development rather than tailoring campaigns around what uniquely influences consumer preferences. She stated, "The 'See Me More' initiative serves as both a wake-up call and a guiding light. When brands shift their perspective on how they engage with consumers, this will unlock growth potential, especially within the $7 trillion multicultural consumer landscape."

The launch of the MDM™ (Multidimensional Mindset) platform further reinforces Egami's commitment to bridging insights with action. This newly developed AI tool encompasses a comprehensive array of multicultural audience data, predictive analysis, and real-time optimization for ad campaigns. Brands can leverage MDM™ to:

• - Move beyond standard demographics for enhanced audience targeting and segmentation.
• - Predict emotional connections, virality potential, and behavioral patterns.
• - Conduct large-scale cultural focus groups to test and refine creative concepts.
• - Optimize ad strategies dynamically across diverse cultural contexts.
• - Directly translate cultural resonance into measurable ROI.

MDM integrates research-driven insights with predictive AI, effectively constructing a new operational system for modern marketing that merges cultural understanding with data-driven strategies. In Jackson Warner's words, "We’re not just speaking about change; we’re putting it into action. MDM™ represents an evolution in our work, paving the way for brands to achieve their goals. To remain competitive, brands must abandon outdated practices, embrace diverse audiences, and commit earnestly to action. We've provided the insights, coupled with powerful momentum to make anything possible."

About Egami Group

Founded as an award-winning integrated communications agency, Egami Group is committed to restoring the human element to brands while creating impactful narratives that propel the world forward. The agency collaborates with consumer goods, lifestyle brands, healthcare, financial services, and corporate sectors to carve out new pathways, languages, and audiences. To learn more, visit egamigroup.com.

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