#Japan #Tokyo #Gong cha #Crew Championship #Tea Innovation

Gong Cha Crew Championship 2026: The Winning Flavor Revealed!

Gong Cha Japan, a leading name in the tea café industry, proudly announces the winning product from its annual Crew Championship, which garnered over 1,700 innovative ideas this year. The champion creation, an enticing "Apple and Pear Milk Tea," devised by the crew from the Aeon Mall Makuhari New Town store, will hit the shelves in November 2026.

A Celebration of Creativity

Launched in 2024, the Gong Cha Crew Championship is designed to empower their dedicated crew members. By engaging with the fans who enjoy their drinks daily, this initiative allows staff to express their creativity and passion by developing unique beverages that capture the essence of customer preferences. This year’s theme, "A Harmony of Sweets and Tea Perfect for November," excited participants, resulting in a record of entries that exceeded all previous years.

Starting from March 26 to March 29, a thrilling final voting process took place on Gong Cha’s official social media platforms. During this period, the competition was particularly lively, with comments streaming in from customers eager to express their enthusiasm for various menu ideas. This vibrant interaction led to a significant growth in engagement, showcasing a remarkable 168% increase in daily votes compared to the previous year, ultimately gathering a total of 28,944 votes.

The Winning Flavor

With an overwhelming total of 8,967 votes, the "Apple and Pear Milk Tea" stood out as the public’s favorite. This unique beverage combines a beautifully fragrant Earl Grey tea base with fresh apple sauce and pear jelly, further enhanced by chewy nata de coco toppings, making for a delightful combination of flavors and textures that customers are excited to try. The vote results spanned across multiple platforms including X, Instagram, and TikTok, affirming the broad appeal of this autumnal creation.

The crew who conceptualized this drink shared their inspiration, highlighting their love for fruity sweets. They envisioned a combination of crisp apple and pear flavors blended seamlessly with the creaminess of a milk tea, creating a refreshing yet indulgent experience.

Anticipation for the Launch

As we approach the launch date, customers are encouraged to look forward to experiencing this seasonal delight in all Gong Cha locations from November 2026. For more information on other drink ideas and the competition's details, visit the official Gong Cha site.

Gong Cha Official Website

At Gong Cha, our mission continues to be delivering happiness through exceptional tea experiences, contributing to the development of a new tea culture worldwide.

About Gong Cha

Originating in Taiwan, Gong Cha has grown into a global tea café sensation, boasting over 2,000 outlets across approximately 30 countries. Since its establishment in Japan in 2015, Gong Cha has opened around 200 stores nationwide, dedicated to serving customers with meticulously crafted beverages derived from premium tea leaves and strict brewing standards.

Company Overview

• - Company Name: Gong Cha Japan, Inc.
• - CEO: Jun Tsunoda
• - Location: 4-11-1 Shinbashi, Minato-ku, Tokyo, A-PLACE Shinbashi 6F
• - Established: March 25, 2015
• - Business: Management of tea café operations (product development and store operations)
• - Website: gongcha.co.jp

Please note that product availability may be subject to change without prior notice.