#Japan #Osaka #Hair Treatment #BOTANIST SANTAL #Damage Care

BOTANIST SANTAL: A Breakthrough in Hair Care

In an exciting development for hair care enthusiasts, the botanical lifestyle brand BOTANIST, under the management of I-ne Co., Ltd. from Osaka, has launched its new damage care line, BOTANIST SANTAL, which includes shampoo, treatment, and hair oil. The line debuted for online sales on August 26, 2025, and exceeded sales expectations by an astounding 193%, achieving ten top-ranking positions across various e-commerce platforms, including Rakuten and Amazon. Official retail availability begins on September 1, 2025, in drugstores and variety shops throughout Japan.

Sales Achievements and Rankings

The remarkable success of BOTANIST SANTAL can be directly tied to several factors. Following its online release, it topped the daily rankings on Rakuten's Hair Care categories, including both shampoo and hair styling sectors. The shampoo triumphed in not only the daily but also the weekly rankings, demonstrating widespread consumer approval. Additionally, on Amazon, SANTAL's new hair oil and travel set achieved first place in their respective categories.

A Unique Aromatic Experience

The new SANTAL line distinguishes itself with its rich, woody aroma, characterized by the scented wood Palo Santo and Sandalwood. With the philosophy of transforming bath time into a soothing beauty experience, BOTANIST has designed a product that not only repairs severe hair damage but also enhances wellness through its captivating fragrance. The unique formulation not only includes aromatic botanical oils but also incorporates trending hair care ingredients like Tostear and Levinic Acid, further pushing its reputation even before the official launch.

Key Characteristics of BOTANIST SANTAL

1. Luxurious Aroma

The combination of Palo Santo and Sandalwood offers a rare and indulgent aromatic experience. Renowned for their therapeutic properties, both ingredients are believed to purify space and invite joy into life. The scent provides a meditative quality, allowing users to escape into a space of tranquility with its slightly sweet notes and warmth of wood.

2. Damage Repair Formula

The products feature a special ‘Santal Repair Oil’ formula designed to penetrate the structure of damaged hair, filling in gaps, and providing comprehensive nourishment. Utilizing plant-derived oils, including Inca Omega Oil and Kya Seed Oil, the range promises to enhance hair's vitality, protect hair cuticles, and achieve a sleek appearance. Furthermore, the heat-activated treatment component Levinic Acid works in harmony with other ingredients to offer an unparalleled repairing effect, promising soft, shiny results with reduced frizz and tangles.

Product Lineup and Pricing

• - BOTANIST SANTAL Repair Oil Shampoo - 1,650 yen (incl. tax) for 460ml
• - BOTANIST SANTAL Repair Oil Treatment - 1,650 yen (incl. tax) for 460g
• - BOTANIST SANTAL Repair Hair Oil - 1,980 yen (incl. tax) for 90ml
• - BOTANIST SANTAL Trial Hair Care Set - 2,178 yen (incl. tax) for 380ml shampoo and 380g treatment

All products reflect BOTANIST's commitment to sustainability, with packaging made from eco-friendly materials and a robust sustainability initiative supporting environmental conservation efforts.

Campaign and Sustainability Efforts

In conjunction with the launch, BOTANIST is running a promotional campaign that offers customers up to 20% PayPay points on qualifying purchases over 2,200 yen. This initiative is part of an ongoing effort to encourage eco-conscious consumer practices.

BOTANIST is dedicated to embracing a lifestyle in synergy with nature, reinforcing its brand message through partnerships that support forest conservation and sustainable practices in the industry. For more information, visit BOTANIST Official Website.