#Japan #TikTok #Tokyo #MUGEN #ABITOKYO

S Holdings' TikTok Live Commerce Success

In a remarkable event on August 19, 2026, S Holdings, a Tokyo-based company specializing in live commerce, brand development, and AI services, orchestrated a highly successful collaboration between its apparel brand, ABITOKYO, and renowned TikTok creator Mugen. This event, featured on the popular 'Yan Channel', participated in the prestigious TikTok live streaming event 'LIVE Fest 2025', where Mugen achieved the number one spot in a competitive gift-giving match among creators worldwide.

Collaboration Highlights

This unique live commerce session provided an engaging platform that combined entertainment and commerce, allowing viewers to interact directly with Mugen while learning about a specially curated selection of products from the 'Mugen Hikari' series. The featured items included:

• - Mugen Hikari Soap
• - Mugen Hikari Oil
• - Mugen Hikari Facial Cleanser

Along with other items in the 'Mugen Hikari' series, these products were presented in an entertaining live format that captivated the audience.

Impressive Sales Figures

The collaboration resulted in astounding sales figures, with over 3,200 items sold within the same day, leading to total revenue exceeding 9.2 million yen (approximately $85,000). The event also witnessed unprecedented viewership, peaking at 9,200 simultaneous viewers. This success underscores the effectiveness of merging live commerce with engaging content and viewer interaction, creating an unforgettable experience for all participants.

Innovative Shopping Experience

S Holdings remains committed to reshaping the shopping experience through its 'Yan Channel'. Unlike traditional shopping platforms, 'Yan Channel' emphasizes creating enjoyable and participatory experiences for viewers. By combining elements of live commerce with various forms of interactive content, including battle feeds and gift sessions, S Holdings has set a new standard for viewing and purchasing experiences.

Future Directions

Going forward, the 'Yan Channel' aims to continue harnessing the popularity of influencers and brand collaborations, seeking to merge entertainment with effective selling strategies to foster new market opportunities. With plans to introduce more dynamic live events and exclusive product launches, S Holdings is poised to revolutionize how consumers engage with brands in the digital space.

Event Summary

• - Event Date: August 19, 2026
• - Key Product: Mugen Hikari Series (including Soap, Oil, Facial Cleanser, etc.)
• - Sales: Over 3,200 items
• - Total Revenue: More than 9.2 million yen
• - Peak Viewership: Over 9,200 simultaneous viewers

About 'Yan Channel'

'Yan Channel' stands as one of Japan's top-performing channels in TikTok live commerce. Operated by S Holdings, which is affiliated with the live commerce specialist 'S-LIVE JAPAN', the channel has consistently ranked first in TikTok Shop's star rankings for nine consecutive months. It showcases a diverse product range, from beauty items and Korean cosmetics to health foods and its proprietary ABITOKYO apparel line, also focusing on revitalizing local industries through collaborative projects.

About S-LIVE JAPAN

S-LIVE JAPAN manages multiple live commerce channels, including 'Yan Channel', with a mission to enhance brand revenue through innovative live streaming solutions. With certifications as official partners of TikTok for both creator agency and shop support, S-LIVE JAPAN provides comprehensive assistance including creator casting, promotional video production, and performance analytics.

As they aim to bridge the gap between consumers and brands, S Holdings and 'Yan Channel' continuously pioneer the live commerce landscape in Japan, reinforcing their commitment to creating interactive and enjoyable shopping experiences for their audience.