LEPAS Introduces Premium Mobility Concept at Indonesia Auto Show

LEPAS's International Debut at the Indonesia Auto Show



In April 2025, Chery Group proudly unveiled its new automotive brand, LEPAS, marking the beginning of its journey towards offering a refined lifestyle through innovative mobility solutions. The significant launch took place at the Indonesia International Auto Show, which commenced on July 23, 2025. By selecting Indonesia, an emerging market in Southeast Asia, LEPAS showcased its confidence in the growth potential of these lively regions.

At this premier event, LEPAS strived to present not only vehicles but a lifestyle that combines elegance and functionality. Their philosophy, encapsulated in the slogan "Colorful Life, Masterful Drive," seeks to emphasize the harmony of aesthetics and performance. Their space at the show transformed into an impressive lifestyle runway, featuring bold hues, state-of-the-art designs, and interactive displays that invited engagement from attendees.

Central to LEPAS’s exhibit were some of its key models, including the L8, L6, and L4. The L8 SUV stands out as a hallmark of design in its class, boasting an elegant look, cutting-edge technology, roomy comfort, and thorough safety features—fitting for urban dwellers seeking premium experiences. Notably, the L6 and L4 also made their first appearances, showcasing their competitive edge in performance and style, thus broadening the brand’s appeal to a diverse range of customers—from trend-conscious city lovers to those who favor individuality. The collaborative unveiling of these models emphasizes LEPAS’s commitment to delivering premium value and exceptional quality for discerning customers around the world.

In addition, the Chief Designer of LEPAS engaged directly with visitors, hinting at future innovations and the brand's vision of luxury mobility that incorporates user-centered design principles. The presence of such an influential figure showcased LEPAS’s dedication to crafting unique experiences that resonate with the aspirations of modern consumers.

The Indonesia Auto Show serves as a strategic launchpad for LEPAS, aiming to build a robust sales and service network within the country. This initiative is part of LEPAS’s broader strategy to align with local consumer demand and to participate actively in the market's dynamics. This integration is crucial for understanding consumer preferences and ensuring that their offerings are well-suited to local tastes and lifestyles.

As LEPAS debuted at this prominent auto show, their commitment to vibrant displays and cultural diversity shone through. Each aspect of their presentation is a reflection of an inclusive approach to mobility—powered by technology and driven by a universal appeal to color and creativity. LEPAS aims not simply to introduce vehicles but to redefine how mobility can enhance daily life, all while addressing the needs of an expanding global audience.

With these initiatives, LEPAS is on a mission to become recognized as the go-to brand for premium lifestyle vehicles worldwide. The auto show symbolizes the brand's commitment to embracing diversity and creativity, while its vehicles aim to embody a new chapter in sustainable and elegant living. As LEPAS ventures forth from China to the global stage, it signifies the dawn of a new era in which urbanites can align their mobility choices with their aspirations for a richer, more colorful life.

In conclusion, LEPAS’s presence at the Indonesia International Auto Show is more than just a launch; it represents a paradigm shift in the automotive landscape that prioritizes consumer engagement, innovative design, and a commitment to lifestyle enhancement. As it continues its journey, LEPAS holds promise in reshaping the future of mobility for a diverse range of consumers hungry for premium experiences.

Topics Auto & Transportation)

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