The Second Phase of the Beanstalk and Fisher-Price Project: Enhancing Non-Cognitive Skills in Children

The Power of Engagement: A Joint Initiative by Beanstalk and Fisher-Price

Snow Brand Beanstalk Co., Ltd. and Mattel International have embarked on their second campaign in the "Engaging Power" project, emphasizing the importance of nurturing healthy childhood development through both meals and play. This collaboration aims to support parents in fostering non-cognitive skills in their children, which are essential for their overall growth and development.

A Focus on Healthy Growth

The overarching theme of this initiative is the significance of ensuring that infants grow up in a healthy environment. To enrich this concept, the project encourages parents to consider how meal times and play can effectively contribute to the various stages of development in their little ones. Starting from July 14, 2026, parents can take advantage of a special offer on Amazon: purchasing products from both Beanstalk and Fisher-Price simultaneously grants them a 5% discount.

The targeted products for this campaign include a variety of high-quality baby foods from Beanstalk, such as:

- Sukoyaka M1 800g
- Sukoyaka M1 Stick (13g x 7 sticks)
- Sukoyaka M1 Mini Stick (6.5g x 24 sticks)
- Sukoyaka M1 300g
- Tsuyoi Ko 800g
- Tsuyoi Ko Stick (14g x 8 sticks)

In addition, Fisher-Price has introduced exciting toys that contribute to child development, such as:

- Rainforest Building Blocks
- Sleepy Sea Otter
- Bilingual Piano Gym for sensory development
- Wobble Tower (Eco-friendly)
- Popper Vehicle
- Coin Slot Wobble Tower
- Matching Coffee Cup Teether for parent-child bonding
- Chatter Phone
- Wani Wani Ton Ton! Rolling Game

Insights from the First Phase

In the first phase of this project, an online survey was conducted with members of Beanstalk's members club, "Mame Comi," targeting parents with infants aged 0 to 12 months. This survey gathered valuable insights into parental concerns regarding child development, particularly their awareness and incorporation of educational practices during this crucial developmental period.

Research has highlighted the significance of early childhood experiences in shaping non-cognitive skills such as self-regulation, perseverance, and social engagement. Beanstalk's collaborative efforts with Fisher-Price aim to support parents in providing enriching experiences that foster these essential skills.

The Vision Behind the Collaboration

Snow Brand Beanstalk stands firm on its corporate philosophy, which states, "We support the health and spirited lives of families, starting with babies and mothers." With a history of over fifty years of breastfeeding research, Beanstalk continues to deliver high-quality caregiving products, closely resembling breast milk, and comprehensive services to support families during their parenting journey.

Fisher-Price, known for its innovative educational toys, aligns perfectly with Beanstalk's mission. The brand is committed to supporting children's development through play, fostering attachment, sensory exploration, and parent-child communication. Together, both companies aim to promote the idea that the nurturing of infants and children is a shared responsibility, vital for their joyful growth and development.

Looking Ahead

As both companies continue this important collaboration, parents are encouraged to participate actively in their children's developmental journeys by engaging with the "Engaging Power" initiative. With ongoing projects, surveys, and discounts, the focus remains on cultivating healthy habits and enriching experiences for children and families alike. For more details on the products and initiatives, you can visit the respective websites of Beanstalk and Fisher-Price.

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Join the movement to enhance the lives and experiences of the youngest members of our families through thoughtful engagement and quality products!