Crossroads Treatment Centers Launches Innovative Mobile Addiction Care in Rural Western North Carolina

Transforming Addiction Care in Rural Appalachia



Crossroads Treatment Centers has taken an innovative step forward by launching a mobile addiction treatment unit tailored for communities in rural Western North Carolina. This initiative comes in collaboration with local church Newdale and Vaya Health, marking a significant milestone in expanding access to critical services for those grappling with opioid use disorder (OUD).

The journey to this launch was not an easy one; it took over nine months and extensive outreach to secure a suitable host site. After many discussions and relationship-building efforts, Newdale Church emerged as a passionate ally in this mission. Hannah Clark, the program director at Crossroads, emphasizes that this partnership underscores not just clinical interventions, but the importance of compassion and community engagement in fighting the opioid crisis.

Becky Ayala, an elder at Newdale Church, shared her insights: "Our vision aligns with that of Crossroads. Just as Jesus focused on healing and restoration, we are dedicated to helping those struggling with addiction reclaim their lives and reintegrate into their communities."

This mobile treatment unit will provide medication-assisted treatment (MAT), counseling, and recovery support directly to those in need, especially in areas where access has been historically limited. By breaking down barriers such as transportation difficulties, social stigma, and isolation, the program aims to reach individuals up to 40 miles away from Crossroads' Weaverville center. According to Desiree Clark from Newdale Church, the initiative represents a communal effort to support neighbors battling addiction: "Hosting meetings and forming this partnership showcases our commitment to being part of the solution for those affected by substance use."

Dr. Rupert McCormac, founder and CEO of Crossroads Treatment Centers, articulated the necessity of mobile treatment, stating, "Many people in our region experience significant hurdles to accessing care. This service will address those gaps, ensuring everyone has timely access to quality support on their recovery journey."

The mobile unit’s rollout is backed by the North Carolina Department of Health and Human Services, aiming to make evidence-based treatment more present and accessible in local communities. It’s a forward-thinking approach that seeks to change the narrative surrounding addiction treatment from one of stigma to one of hope and resilience.

As the local health leaders express their commitment, the mobile unit is set to start serving individuals later this spring upon completing final regulatory approvals. A celebratory ribbon-cutting event is anticipated to mark this exciting new chapter in community-based care.

This project stands as a testament to what can be achieved when communities unite for a common cause—proving that in the battle against addiction, accessibility and compassion can pave the way for recovery. The hope is that this will set a precedent for further expansion of mobile units across North Carolina, revitalizing the way addiction treatment is perceived and delivered.

About Crossroads Treatment Centers


Founded in 2005, Crossroads has been a leader in providing comprehensive care for individuals with substance use disorders. With over 113 centers across nine states, their mission focuses on offering personalized treatment plans supported by evidence-based practices, including FDA-approved medications and behavioral health therapies. Their commitment to quality care is demonstrated through impressive patient retention rates and positive treatment outcomes.

For more information on Crossroads Treatment Centers and their initiatives, visit their website.

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