Exciting Tie-Up Campaign for the Movie 'New Interpretation of the Bakumatsu Era'

Exciting Tie-Up Campaign for 'New Interpretation of the Bakumatsu Era'

As the premiere date for the highly anticipated film New Interpretation of the Bakumatsu Era draws near, an exciting collaboration is brewing. Scheduled to be released on December 19, 2025, this comedic take on a well-known historical period promises to offer viewers a fresh perspective, crafted under the capable direction of Yuichi Fukuda, a significant figure in the world of comedy. To celebrate this upcoming release, JR East Japan Cross Station Foods Company is launching a special promotional campaign in partnership with Kiraku Sobak.

About the Campaign

The collaboration kicks off on December 1, 2025, running through various phases designed to engage fans and celebrate the film's themes. The first phase will run from December 1 to December 10, allowing participants a chance to win online advance tickets for the movie, known as “Mubitike.” A total of 20 tickets will be up for grabs, offering fans an opportunity to secure their spot for this comedic historical narrative.

Following this, the second phase will occur from December 11, 2025, to January 12, 2026. This phase will offer exclusive, non-sale original merchandise—a Shinkaishaku learning notebook—aimed at just five lucky winners.

To participate in these campaigns, fans need to follow the Kiraku Sobak official account on X (@KirakuSoba) and repost the campaign details. This interactivity is not only a fun way to engage but also allows fans to become part of the cinematic experience prior to its release.

In-Store Broadcasts

As part of the promotional efforts, Kiraku Sobak will feature in-store broadcasts. These will include special comments from the film's prominent cast members, Toshiro Muro and Jiro Sato, who play the iconic roles of Sakamoto Ryoma and Saigo Takamori, respectively. This initiative will be launched in all Kiraku Sobak outlets (which number 84 as of November 28, 2025) from mid-December 2025, through late January 2026, coinciding with the film's release. The broadcasts are scheduled during opening hours until 10 AM, providing an engaging experience for customers.

About the Movie

New Interpretation of the Bakumatsu Era features a stellar cast, including notable actors such as Alice Hirose, Takanori Iwata, and Kenichi Matsuyama, alongside others. The film promises to balance entertainment with historical drama, using humor to explore themes that resonate with today’s audience. The meticulous work of the production committee and the unique storytelling approach taken by Fukuda are highly anticipated.

A Look at Kiraku Sobak

Established in April 2008, Kiraku Sobak has grown to become a preferred dining spot for many, particularly within train stations. Their concept revolves around providing a cozy and easy-to-approach dining experience. Known for featuring fresh soba, meticulously crafted original dipping sauce, and homemade kakiage tempura, they offer customers a delightful respite from their busy schedules. They strive to create a clean and comfortable space for all to enjoy, ensuring that each meal feels special and right at home.

Company Overview

JR East Japan Cross Station was established on April 1, 2021, and operates under the leadership of President Fumihisa Nishino. The company encompasses various operations including retail (notable for their ‘NewDays’ convenience stores), food services with delicious options from Kiraku Sobak and Bex Coffee Shop, and innovative products through their water business and commercial developments.

As the launch of New Interpretation of the Bakumatsu Era approaches, fans and food lovers alike are invited to partake in this exciting collaboration. Mark your calendars and join the fun for a taste of both history and comedy!