#United States #Racine #OFF!®; Little League®; Outdoor Play

Encouraging Outdoor Play Through the OFF!® and Little League® Partnership

As spring approaches, families across the United States begin to seek ways to enjoy the warmer weather together. However, many parents find themselves struggling to coax their children away from screens and into the great outdoors. This challenge is highlighted by a recent survey conducted by The Harris Poll, revealing that over half (51%) of parents feel their children spend significantly less time outside than they did at the same age. Even more concerning is that 56% of parents report that their kids prefer an additional hour of screen time to an hour spent playing outside.

In a dedicated effort to promote outdoor activity and protect families while they enjoy it, OFF!®, a recognized leader in insect repellents, has formed a multiyear partnership with Little League® Baseball and Softball. As the Official Mosquito and Tick Repellent sponsor, OFF!® is positioning itself at the forefront of an initiative designed to encourage families to embrace the outdoors safely.

New OFF!® for Adults & Kids Product Line

The partnership will see the introduction of a new line of products—OFF!® for Adults & Kids. These repellents are specifically formulated to be fragrance-free and non-greasy, making them appealing to children who are often resistant to traditional bug sprays. By eliminating this common barrier, OFF!® hopes to make outdoor play more feasible for families.

To amplify the reach of this initiative, OFF!® has enlisted the help of Chelsea Freeman, a passionate baseball mom, entrepreneur, and social media influencer. Chelsea will promote the benefits of participation in Little League and highlight the importance of insect bite protection as communities gear up for Opening Day.

Importance of Outdoor Activities

Recognizing that encouraging kids to play outside can feel like a negotiation, OFF!® is leveraging this partnership to strengthen its commitment to fostering outdoor activities. By providing families with effective insect repellent solutions, the brand can play an integral role in enabling kids to enjoy sports, games, and outdoor adventures.

The collaboration comes at a critical time as youth sports emerge as a cornerstone of childhood development. Liz DiLullo Brown, Executive Vice President of Little League, expressed the sentiment that participation in these sports cultivates not only a love for physical activity but also vital life skills through teamwork and resilience. She said, "We look forward to working with OFF!® on innovative ways to support our leagues and families as they embrace the outdoors this season."

Harnessing Social Influence

Chelsea Freeman's involvement is particularly significant given her personal journey within the world of Little League. With three children involved in baseball, she understands the delicate balance of encouraging a love for the outdoors while addressing concerns such as insect bites during games. She stated, "When my oldest son started Little League, getting outside was no longer a battle but something we all looked forward to as a family. However, with that excitement comes challenges like mosquitoes and ticks, and finding a product that my kids would actually use was tough. OFF!® for Adults & Kids is a game-changer since it helps keep them protected without complaints."

As the Little League season commences across the country, the OFF!® brand will actively engage with families at events and on social media platforms, providing valuable insights into safe outdoor enjoyment. By addressing parents' concerns and offering a reliable bug protection solution, OFF!® aims to reduce the number of negotiations families face when stepping outside.

The Science Behind OFF!®

The OFF!® for Adults & Kids product line is built on decades of expertise in formulation. Recognized as the top pediatrician-recommended repellent brand in the U.S., each OFF!® product is designed with families in mind, ensuring a pleasant experience for both adults and children. The picaridin-based repellents are easy-to-use, making it an effortless part of the family's outdoor routines.

With the NEW OFF!® products now available at major retailers like Target and Amazon, families are encouraged to explore options this season. For those interested in learning more, they can visit OFF.com for details on product accessibility. Through partnerships like the one with Little League®, OFF!® continues to support healthy lifestyle habits while building a foundation for outdoor family activities.

Conclusion

The collaboration between OFF!® and Little League® not only provides families with the tools they need to enjoy the outdoor season but also reinforces the significance of engaging youth in sports and outdoor play. Together, they are paving the way for a new generation that is active, healthy, and ready to take on the great outdoors, ensuring that outdoor fun takes precedence over screen time. The #OneTeam philosophy echoes throughout these initiatives, highlighting the importance of coming together for a common goal of outdoor enjoyment, safety, and community building.