#Japan #Tokyo #Marshmallow #GUILTY'S #Soft Cookies

GUILTY'S Introduces New Soft Cookies in Japan

GUILTY'S, renowned for its big soft cookies, is set to expand its offerings with the launch of two exciting flavors on October 5, 2025. These cookies will be available in approximately 22,000 Seven-Eleven stores throughout Japan, aiming to further delight customers with their unique taste and texture.

GUILTY'S is not just any cookie brand; it is synonymous with indulgence. With each cookie being over 700 calories and measuring a whopping 13 cm in diameter, GUILTY'S focuses on creativity, incorporating toppings like marshmallows, bacon, and cheese that evoke a sense of guilty pleasure.

Introducing the New Flavors

The new products set to launch include:
1. GUILTY'S Cookie with Marshmallow & Chocolate
2. GUILTY'S Cookie with Marshmallow & Strawberry

These flavors promise to tantalize the taste buds with unique textures and flavors. The cookie with chocolate features a crunchy chocolate topping combined with a delightful, gooey marshmallow layer. On the other hand, the strawberry variant combines a sweet and tangy strawberry candy and milk cream with soft marshmallows, bringing seasonal flavors right to your local convenience store.

The cookies were quietly tested in select supermarkets and drugstores earlier this year and received an enthusiastic response from consumers, leading to this wider release. According to the company's data, GUILTY'S has sold over 800,000 cookies between June 2023 and August 2025, showcasing its popularity in the gourmet dessert market.

Unique Selling Proposition

The introduction of these cookies marks a significant milestone as they will be the first of their kind to appear in convenience stores, combining the convenience of ready-to-eat snacks with gourmet quality. Priced at 298 yen (318 yen including tax), they are positioned as an affordable luxury. Each cookie offers a hybrid experience that features a rich cookie base, combined with distinct textures and flavors, making them ideal for personal indulgence or as a gift.

The packaging is vibrant and playful, embodying the brand's whimsical nature. This approach ensures that the product not only tastes good but also looks appealing on the shelves, catering to both children and adults alike.

Enjoying Your GUILTY'S Cookie

For the best experience, customers are encouraged to enjoy the cookies at room temperature, or for an extra touch, to briefly toast them in a toaster. This enhances the texture and flavors, creating an even more satisfying treat.

The Company Behind the Cookies

Founded by CEO Yutaka Shikata, All Hearts Company aims to bring happiness to customers through its culinary creations. GUILTY'S represents a fusion of quality ingredients and innovative cooking techniques that has captured the hearts of many.

The company operates various brands including Heart Bread ANTIQUE, which offer a diverse array of baked goods. Their commitment to making people smile through food reflects their mission of delivering happiness, one delicious bite at a time.

In conclusion, if you're on the lookout for a sweet indulgence that does not compromise on flavor and fun, mark your calendar for October 5, 2025, and head to the nearest Seven-Eleven to try the new GUILTY'S cookies. Your taste buds will surely thank you!