Redx Cloud POS System Launches at Toranomon Marché Food Hall

Introduction of Redx at Toranomon Marché

The innovative cloud POS service, Redx, has officially launched at the Toranomon Marché food hall located in the new Toranomon Arcea Tower, a mixed-use office building in Tokyo developed by Nittetsu Kowa Real Estate. This initiative, managed by Open Resources Co., Ltd., a subsidiary of Gooddays Holdings Co., Ltd., marks a significant step forward in enhancing customer experiences in dining spaces.

Overview of the Toranomon Arcea Tower

Opening its doors in November 2025, the Toranomon Arcea Tower is a state-of-the-art facility that boasts 38 floors above ground and 2 basement levels, covering approximately 180,600 square meters. It offers high convenience and various worker support functions, strategically located within walking distance from both Toranomon and Toranomon Hills metro stations. The food hall, featuring 11 eateries, is designed to serve as a vibrant dining destination. Whether for lunch, evening gatherings, or family outings on weekends, it aims to cater to a variety of dining preferences and occasions.

The Role of Redx and NEW PORT

The integration of Redx with the NEW PORT mobile ordering system, developed by Sky Farm Co., Ltd., facilitates seamless order management, purchase data integration, and elevated customer experiences across the entire facility. A total of six Redx terminals have been installed within the food hall's three tenant areas.

Benefits for Customers

1. Smooth Pickup Experience: With the NEW PORT mobile order system, customers receive notifications on their smartphones as soon as their meals are ready, allowing for hassle-free pick-ups without long waits.
2. Enhanced Takeout Efficiency: Redx enables convenient takeout orders, catering to the needs of busy office workers seeking quick and reliable dining options.
3. Flexible Ordering Options: Customers can choose between ordering at the counter through Redx or from their tables using NEW PORT, making it adaptable to various dining scenarios.
4. Cross-Store Bulk Orders: NEW PORT allows patrons to place orders for multiple items across various restaurants in the food hall, broadening their choices.

Benefits for Tenants

1. Automated Menu Integration: Menu details entered in Redx are automatically reflected in NEW PORT, reducing the need for duplicate entries and saving valuable time.
2. Automated Purchase Reporting: Sales data from both in-store and online transactions are seamlessly integrated, enhancing the accuracy of reporting tasks and lightening administrative burdens.
3. Tenant-Specific Data Access: CSV data outputs available for each tenant ensure easy access to essential transaction details.

Recent Initiatives

Open Resources recently completed the nationwide installation of its Redx Cloud POS system across all stores in Tobu Department Store, showcasing its growing influence in the retail sector.

Future Developments

The successful implementation of Redx within the Toranomon Marché paves the way for stable and rapid operations in multi-tenant commercial environments. Going forward, the focus will be on standardizing operations related to revenue management, data sharing, and reporting, utilizing Redx as the core of commercial facility operations. This will allow varied commercial spaces to implement unified POS systems at low costs and within short timeframes.

Additionally, by leveraging the data accumulated through Redx, facilities can conduct sophisticated marketing analysis and strategy development, including AI applications, to enhance tenant support and operational management. Through these efforts, the aim is to reduce operational burdens while elevating customer experiences within commercial facilities, contributing to the evolution of sustainable digital transformation (DX) in retail environments. Notably, all data specific to each facility and tenant will remain private and will not be shared with third parties.

Conclusion

The collaboration between Redx and NEW PORT is an exciting development for the Toranomon Marché and sets a new standard in the food service industry. By bridging technology with dining experiences, this initiative stands to revolutionize how customers interact with food establishments, paving the way for a more efficient, enjoyable, and ultimately more successful dining experience.

For further details about NEW PORT, please visit NEW PORT's website.

Additionally, learn more about Sky Farm Co., Ltd. here and explore Open Resources Co., Ltd. here.