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Stride Soles Disrupts the Orthotics Market

Stride Soles is set to transform the orthotics market, which is projected to see a dramatic growth from $3.2 billion in 2025 to $6.7 billion by 2035. The company aims to make clinical-grade custom orthotics accessible through a direct-to-consumer model that prioritizes sustainability and digital innovation.

The Problem with Traditional Orthotics

Historically, patients have faced numerous barriers when it comes to acquiring custom orthotics. The traditional route involves costly clinic visits and prolonged wait times for products that may not even fit properly. The frustration surrounding these challenges led CEO Greg Gerla to team up with Dr. Zac Cartun, an experienced physician, in 2021 to reinvent the orthotics experience.

They joined forces with German podiatrists and biomechanical specialists to develop a streamlined process that now combines an intuitive intake quiz, a smartphone 3D foot scanning system, and gait analysis—all completed without the need for an in-clinic visit. This innovation not only standardizes the custom fit but also reduces production time and costs.

Growing Demand for Orthopedic Solutions

As Dr. Dietmar Walter, Head of Podiatry at Stride Soles, points out, there's an increasing consumer interest in foot health and prevention of injuries, driving the demand for orthotics that enhance athletic performance and promote lifelong mobility. The factors contributing to the booming orthotics market include an aging population, rising participation in sports, chronic foot conditions, and a collective move towards environmentally friendly solutions.

Investors are also taking notice. Recent moves like Coats Group's acquisition of OrthoLite for $770 million underscore the growing confidence in the orthotics space. These developments highlight a shift toward scalable and sustainable solutions amid rising consumer awareness.

Eco-Friendly and Outstanding Performance

In addition to its focus on accessibility, Stride Soles emphasizes sustainability through the use of eco-conscious 3D printing technology. This method cuts down production waste by an impressive 97%, aligning with increasing environmental concerns. Made from durable thermoplastic polyurethane (TPU) bioplastic and finished with vegan leather, the orthotics are not only durable but biomechanically engineered to enhance foot function.

Benefits reported by Stride’s medical team include:

• - Improved alignment and posture through stabilized foot mechanics.
• - Reduction in foot discomfort associated with common conditions such as plantar fasciitis, flat feet, or overpronation.
• - Enhanced shock absorption and pressure distribution, leading to less joint strain.
• - Increased comfort and endurance both in daily activities and during sports.
• - Promotion of natural arch strength over time, assisting in injury prevention.

Redefining Custom Orthotics

By merging advanced digital processes with traditional podiatry knowledge, Stride Soles offers consumers a pioneering pathway to obtain high-quality foot support—without the burdensome price tag typically associated with clinic-produced orthotics. This approach effectively democratizes access to healthcare, making it easy for individuals to prioritize their foot health and well-being.

For additional information on Stride Soles and how it is revolutionizing the orthotics market, visit www.stridesoles.com.