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Bedsure Celebrates 10 Years of Comfort and Connection with '100SoftHomes' Campaign

As the leaves turn and a new season approaches, Bedsure—one of Amazon’s rapidly rising home textile brands—marks a historic milestone. On October 20, 2025, the company proudly announces the launch of its "100SoftHomes — Live Soft, Feel GentleSoft®" campaign, commemorating ten years of delivering comfort to households around the globe.

The Birth of a Comfort Revolution

Founded in 2016, Bedsure embarked on a mission to democratize comfort, ensuring that high-quality coziness is accessible to everyone. It has since evolved from a humble startup into a major player in the home textile market, now serving millions of customers across 20 countries. Their focus on quality craft and innovative design elements has led to the development of their signature fabric—GentleSoft®, which is engineered for softness, durability, and smoothness through over 1,000 hours of intricate design and 32 specialized weaving processes.

Eric Lin, Chief Marketing Officer at Bedsure, eloquently shares, "Bedsure has always been about people; their homes, their families, their stories. For our 10th anniversary, we wanted to celebrate the individuals who have shaped Bedsure into what it is today by giving back with softness, sincerity, and gratitude."

Celebrating Everyday Comfort with 100SoftHomes

At the core of the anniversary festivities, Bedsure rolls out the '100SoftHomes' initiative—an open invitation for 100 families to share their unique GentleSoft® experiences. This yearlong campaign aims to shine a light on the cozy moments that turn a house into a home.

From tranquil coffee mornings to movie nights with family and pets, every shared experience highlights the genuine joy of comfort. Participants can join the fun via Bedsure's Instagram page by commenting their stories and uploading photos showcasing their softest moments with a Bedsure blanket, using the hashtag #BedsureGentleSoft. The campaign runs until November 19, giving ample time for families to capture and share their soft stories.

Prizes That Embrace Softness

As an added incentive, Bedsure is offering prizes that celebrate the spirit of comfort. The contests include:

• - First Prize: A brand-new iPhone 17 for one lucky winner.
• - Second Prizes: Eight winners will receive a GentleSoft® Family Pack that includes a GentleSoft® Blanket, a Ribbed Heated Blanket, and more.
• - Discounts: All verified participants will benefit from a 15% discount coupon for future purchases.

Winners will be notified on social media by @bedsurehome and names will be announced on November 22. To amplify the excitement, the top five entries will also be displayed on the iconic Nasdaq screen in Times Square, NYC!

Crafting a Softer Tomorrow

To align with their milestone, Bedsure will debut a touching television commercial and a social media series that features heartfelt testimonials from real customers, weaving together narratives of warmth, kindness, and the essence of everyday comfort. This approach emphasizes the brand's commitment to authenticity and ensures that the voice of their customers remains at the heart of Bedsure’s mission.

With GentleSoft® setting new benchmarks for softness, Bedsure aims to further its vision of creating comfortable living spaces across the world—one blanket, one family, and one soft story at a time.

For more information on GentleSoft® products and to participate in the 100SoftHomes campaign, visit Bedsure's official website.