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SHAPE Announces the 2025 Beauty Awards Winners

On August 11, 2025, SHAPE released the highly anticipated results of the 2025 Beauty Awards. This year, over 500 beauty products were rigorously assessed by SHAPE editors and a panel of industry experts. This extensive evaluation aimed to highlight more than 100 outstanding products across various categories, including skincare, makeup, hair care, and body treatments.

Jill Di Donato, the editorial director of the 2025 awards, remarked on the evolving landscape of beauty in 2025. "We saw an impressive blend of innovation and simplicity in beauty products this year, featuring groundbreaking ingredient formulations and treatments made to resonate with modern cultural trends. Our selection emphasizes not only advancements in aesthetic products but also those time-tested favorites that deliver clinically proven results."

The awards were categorized into eight major segments: skincare, makeup, hair, body, fragrance, viral products, medical aesthetics treatments, and beauty supplements. Each product included is a nod to current trends and advancements in the beauty industry, reflecting findings from clinical research and user experiences.

Key Highlights from the 2025 Beauty Awards

Skincare

Among the top picks was the Best NAD+ Treatment, Aramore's NAD+ Cell Energizing Treatment, which has quickly become a favorite for its rejuvenating effects. Another standout was Sakara's Beauty Biome, recognized as the Best Beauty Microbiome Product. Additionally, the Best Moisturizer was awarded to Tatcha’s Dewy Milk Moisturizer, praised for its hydrating qualities and skin-friendly formulation.

Makeup

The makeup category showcased popular brands, such as One/Size by Patrick Starrr for Best Foundation and Smashbox for its Pore Vanishing Primer, which is designed to deliver a flawless base and control shine throughout the day. The Best Eyeshadow Palette title went to Hourglass for its Curator Eye Shadow Palette, known for its blendable textures and rich pigment.

Hair Care

For hair care enthusiasts, the Best Reparative Shampoo was awarded to Olaplex One No.4FINE Bond Maintenance Shampoo, lauded for its damage-repairing abilities, and the Best Hair Serum title was given to Garnier Fructis Sleek & Stay, which provides heat protection while enhancing shine.

Body and Fragrance

Body care also shone at the awards, with the Best Body Oil category won by WOO’s Santal + Jojoba Nourishing Body Hair Oil, perfect for keeping skin hydrated all year round. In fragrances, Best Summer Fragrance went to Lake Skye for its fresh Lychee Eau de Parfum, while the Best Hair Fragrance recognition was achieved by Maison Louie Marie’s Hair and Body Mist.

Expert Panel Includes Industry Luminaries

To curate this year's awards, SHAPE enlisted a diverse panel of industry professionals, including dermatologists, makeup artists, and beauty marketers. Influential figures such as Sarah Chung Park, founder of Landing International, and celebrity dermatologist, Michele Green, provided their expertise, helping to identify the most transformative and groundbreaking products of 2025. Their insights ensured that the selected products deliver genuine value to consumers, based on efficacy rather than marketing hype.

The complete list of winners and additional details about each category can be accessed on SHAPE.com. As the beauty industry evolves, SHAPE remains committed to empowering consumers with trusted, expert-approved recommendations to enhance their personal beauty routines.

Conclusion

The 2025 Beauty Awards not only celebrate the innovation and creativity within the beauty landscape but also serve as a resource for consumers looking for highly effective products. These well-researched awards aim to guide consumers in identifying which beauty products deserve a place in their daily routines, affirming SHAPE's dedication to delivering quality content and expert-driven recommendations to its readers.

SHAPE continues to be a vital source of information for active women who seek to enhance their beauty and wellness journey, combining inspiring stories and scientifically-backed advice to help each woman live her best life.