#Japan #Tokyo #Vending Machine #Asahi Beverage #Office Communication

Asahi Beverage Launches Innovation in Vending Machine Services

In a notable step towards enhancing workplace communication, Asahi Beverage introduces the 'Hataraku Hito no Mikata' vending machine service effective January 1, 2026. This innovative service aims to foster interactions among employees by enabling them to easily distribute beverages via LINE, making the office environment more engaging and connected.

Service Overview

The 'Hataraku Hito no Mikata' vending machine is tailored for organizations, providing a straightforward way for employees to receive drinks. When an employee hears a keyword from a colleague—be it a new hire or a resident team member—they can input this keyword into a dedicated corporate LINE account. Upon doing so, a QR code coupon is generated, which, when scanned at the vending machine, allows the employee to obtain a drink at no personal cost, as the expenses are borne by the company.

This mechanism not only promotes the exchange of keywords but also nurtures conversations among colleagues, ultimately working towards improving communication within the workplace. The system also allows firms to set specific parameters on the frequency and duration for which employees can redeem these coupons, enabling targeted applications such as promoting hydration during hot weather, providing drinks during visits, or incentivizing participation in internal events and surveys.

The Mechanism in Detail

1. Dedicated LINE Account: Companies create a special LINE account tailored for their employees.
2. Keyword Inquiry: Employees ask targeted colleagues for specific keywords.
3. QR Code Generation: Inputting the keyword into the LINE account generates a QR code (coupon) on the screen.
4. Drink Redemption: Presenting the QR code at the vending machine allows the employee to receive their drink free of charge, with the company covering the cost.

Note: The cost for beverages through this service is absorbed by the implementing organization.

Asahi Beverage maintains its commitment to innovation with its guiding principle, “100 years of excitement and smiles.” With this new offering, they aim to contribute to the well-being of both individuals and society.

Promoting Office Communication

This service addresses common workplace challenges such as stiffness in dialogues, difficulty in exchanging work-related updates, and the integration of new team members. By promoting light-hearted exchanges and bonding opportunities, the 'Hataraku Hito no Mikata' vending machine is set to invigorate communication within offices.

Example scenarios highlighted in promotional videos showcase the dynamic nature of these interactions. For instance, a senior employee strikes up a conversation with a new team member, prompting a discussion on shared interests—such as tennis. The ease of obtaining a drink using the keyword sparks joyful exchanges and the establishment of new workplace friendships, effectively dismantling barriers to communication.

Versatile Applications

Beyond fostering everyday interactions, the service can be used in various corporate scenarios, including:

• - Encouraging participation in company events.
• - Rewarding employees for survey contributions.
• - Distributing hydration products as part of wellness initiatives.
• - Serving beverages during guest meetings.

Moreover, the system allows flexibility in settings, enabling companies to manage stipulations regarding coupon duration, applicable products, and the demographics of users. In addition, organizations have the option of distributing coupons not only digitally via LINE but also physically printed on paper.

User Feedback

Initial trials involving the 'Hataraku Hito no Mikata' service showcased its effectiveness. A study revealed that 88% of new employees engaged in conversations prompted by the service, translating into nearly 90% of new hires creating meaningful dialogues with their peers. Users have expressed positive sentiments, stating that interactions facilitated by the machine prompted discussions about shared hobbies and even cross-departmental collaboration.

As Asahi Beverage continues to innovate, the 'Hataraku Hito no Mikata' service stands as a testament to their dedication to enhancing workplace communication and fostering community among employees. Through intuitive technology and a simple interaction model, Asahi is indeed making strides in creating a more connected, engaging workplace environment.