Exciting Collaboration: Sonic the Hedgehog 35th Anniversary at Paradise City!

Celebrate 35 Years of Sonic!

This June 22, 2026, SEGA is thrilled to announce a special collaboration with Paradise City, the luxurious integrated resort in Incheon, South Korea, in celebration of Sonic the Hedgehog's 35th anniversary. The event, titled "SONIC CHECK IN ADVENTURE," is set to engage fans and guests with a packed schedule of unique experiences all themed around the beloved blue hedgehog.

Paradise City will be transformed into a vibrant Sonic world, where guests can stay at the Hyatt Regency Incheon and Paradise Hotel & Resort, both offering exclusive Sonic-themed accommodations. Whether you're in a specially decorated theme room filled with Sonic's charm or indulging in unique Sonic-inspired food menus, attendees can expect a wide array of activities designed to immerse them in Sonic's thrilling universe.

Accommodation Plans

Sonic Theme Room Plan at Hyatt Regency Incheon
This exclusive offer includes:

- A stay in a special themed room featuring Sonic and friends.
- Four signature Sonic menu items like shaved ice, pizza, burgers, and cake.
- Unique collaboration merchandise such as reusable cold cups and a keycap keyholder.
- Your chance to create unforgettable memories in an unforgettable setting!

Period: June 22, 2026 – September 6, 2026
(Note: Availability is limited, and the offer may end based on booking rates.)

Sonic Stay Plan at Paradise Hotel & Resort
Enjoy a delightful stay adorned with exclusive Sonic merchandise, making it the perfect getaway for Sonic fans:

- Five unique items including PVC pouches and puzzle magnets.
- Access to engage with the hotel's events and menus despite where you stay.

Experiences & Events

Guests can participate in vibrant experience zones, including:
1. Sonic Photo Zone (Lobby): A charming photo area filled with Sonic elements, where you can take memorable photos reminiscent of the game's journey.
2. Outdoor Garden Activities: Discover various attractions, including colorfully designed Sonic stations and interactive games themed around the series.
3. Sonic Greetings: Meet Sonic and experience more on select days throughout the summer at designated times, allowing fans to capture thrilling moments in person.

Exclusive Menus

Dine on themed meals at participating restaurants like the "Swirl Lounge" during your stay:

- Signature Sonic shaved ice
- Sonic 35th Anniversary burger
- Tails pizza and cakes made with mango shortcake will tantalize your taste buds!

This event is a testament to Sonic's remarkable legacy, engaging fans of all ages. With over 1.77 billion copies of games sold across various platforms since its inception in 1991, Sonic has not only captivated gaming enthusiasts worldwide but also ventured into movies, animation, and merchandise, enhancing his universal appeal. Celebrating 35 years this year, Sonic promises to lead fans on exhilarating adventures and unforgettable experiences.

Paradise City: An Integrated Art Entertainment Resort

Located just minutes from Incheon International Airport, Paradise City embodies the essence of modern Korean culture. Its extensive art collections, featuring over 3000 works from renowned global artists like Yayoi Kusama and Damien Hirst, create a visually captivating environment.

Offerings span from exquisite dining and shopping experiences to indoor theme parks, ensuring every visitor can tailor their time at Paradise City to their desires. For more details, visit their official website and embark on your Sonic adventure today!