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JAL and KANTSUNA Launch Innovative Corporate Well-Being Service

In a strategic collaboration, Japan Airlines (JAL) and KANTSUNA have unveiled a pioneering service aimed at fostering connections between corporations and local communities. This initiative, named the "Well-Being Co-Creation Service," targets organizations looking to enhance the well-being of their employees through sustainable community engagement.

Set to commence its proof-of-concept phase, this service encourages continuous interaction between company personnel and local residents, promoting a shared ecosystem of well-being. By joining resources, individuals, businesses, and communities can create meaningful connections, contributing to their collective happiness and growth.

Objectives of the Service

The primary goal of the Well-Being Co-Creation Service is to provide opportunities for corporate employees to engage in regional activities and enhance their relations with local stakeholders. This initiative is not merely about tourism; it’s designed to make participants active members of community life, helping them find personal roles and a sense of belonging. Such engagement is anticipated to boost employees' motivation and satisfaction, thereby enriching their work lives.

Additionally, companies stand to gain greater employee commitment and organization vitality, while communities can expect a rise in involved populations and revitalized local activities as they cultivate ongoing relationships with external talent.

JAL Group's Vision

Aligned with its "JAL Vision 2035," this initiative endeavors to create a well-being ecosystem through co-creative relationships, enriching the choices available for people and enhancing overall societal well-being. This vision reflects JAL’s commitment to being more than just a transportation service—it aims to contribute positively to people’s lives, fostering enduring connections between employees and their communities. For more information, visit JAL Vision 2035.

Key Activities

• - Supporting Community Engagement: Through partnerships with corporations and local organizations, JAL and KANTSUNA will create continuous opportunities for employee involvement in local activities.
• - Data Analysis: They will conduct analyses regarding employee well-being and methods of engagement with local regions, tracking the transformations that occur at personal, corporate, and community levels over time.
• - Sustaining Relations: Ongoing initiatives will help establish long-lasting connections between employees and community entities, enhancing mutual understanding and collaboration.

Partnership with Aerospace

As the first ally in this new venture, JAL and KANTSUNA will collaborate with Aerospace Co., Ltd., based in Urakawa, Hokkaido. This company will play a vital role in facilitating interactions between external talents and local residents. By promoting dual residence and participation in community activities, Aerospace will help create a conducive environment where employees and stakeholders engage meaningfully.

Future Prospects

Following the initial success in Urakawa, JAL and KANTSUNA aim to scale this model nationwide, expanding partnerships with various corporations across Japan. This strategy not only focuses on the development of human resources but also aims to bolster employee engagement and satisfy corporate social responsibility. By continually refining the framework for interaction and movement, these companies seek to foster an environment ripe for sustained personal and organizational growth.

Through this collaborative endeavor, JAL and KANTSUNA are committed to contributing to the creation of a sustainable and prosperous society, driven by human connectivity and mutual enrichment in corporate and regional contexts.